NASA inks deal with Yahoo! & Akamai to bring Shuttle Mission online

MUMBAI: NASA has signed innovative agreements with Yahoo! Inc. and Akamai Technologies, Inc. to help bring the Space Shuttle's return to flight mission (STS-114) to millions of Internet users through the NASA web portal.



Yahoo! Inc. will provide live streaming of NASA TV mission coverage in Windows Media format and be the only other official online host of NASA TV footage beyond the NASA website. Akamai will stream NASA TV for RealPlayer and deliver all other Web content during the mission.



"We're very excited to be able to offer this expanded coverage to the public. Internet users will be able to follow every event from launch through landing, including the spacewalks. Thanks to this agreement, they'll be able to do so at no additional cost to the taxpayers," said NASA associate administrator for space operations, William Readdy.



With a 12-day mission that includes three spacewalks, NASA expects to deliver more data to users than it has for anything but the Mars Exploration Rovers, which are still going strong after 18 months on the mysterious red planet.

Akamai's agreement with NASA builds on its existing role as the content- delivery provider for the Web portal. Akamai has agreed to expand the portal's available bandwidth by more than 30 times.

"We are pleased to play a role in NASA's awe-inspiring Shuttle mission return to space by bringing the event through the Internet to enthusiasts around the world. This is another significant milestone for the Internet, and for organisations that take advantage of a globally distributed, on-demand computing platform that delivers web content to users around the world," said Akamai vice president of public sector Keith E. Johnson.

NASA's agreement with Yahoo! is one of the agency's first online media partnerships. Video for both Yahoo! and NASA sites will be streamed through Yahoo!'s servers and the company has secured more than 50 gigabits per second of available bandwidth for the event. Additionally, the video of the Shuttle mission will be promoted throughout Yahoo!'s network, including the Yahoo! front page.

"The Space Shuttle's Return to Flight is an important event, worthy of putting the strength of the Yahoo! network and technology infrastructure behind it. Making this event available at no cost to Yahoo!'s audience of nearly 400 million users will bring the Shuttle mission to millions of additional consumers," said Yahoo! vice president content operations Scott Moore.

The STS-114 mission is NASA's second major online event for July. It follows the highly successful coverage of the Deep Impact comet interception mission. More than 118,000 people watched the webcast of NASA TV mission coverage, and the portal served up 80 million web pages. Peak traffic may go as high as nearly three times NASA's previous best during Deep Impact and 150 times normal operations.

Latest Reads
Fogg maker takes on fairness creams with Pretty24

Taking a stab at fairness creams’ perennial message of fair skin being the benchmark beauty and success, Fogg deodorant maker Vini Cosmetics (Vini) is touting the idea that every shade of skin is equally beautiful. The company has been plugging the primetime of mainline television channels for the...

MAM Marketing MAM
55% marketers make better decisions with machine learning: iProspect report

MUMBAI: Digital agency iProspect has released its third annual Future Focus whitepaper geared to examine how machines and technology are impacting marketing and advertising in the year ahead. The paper takes a look at how brands can make the most of machines in 2018, from facilitating seamless...

MAM Marketing MAM
Paisabazaar aims Rs 1500 cr mutual fund AUM by 2018

MUMBAI: Paisabazaar has announced that assets under management (AUMs) garnered through its mutual funds products crossed Rs 1000 crore mark last month. The organisation says it is confident of reaching Rs 1500 crore of AUM by March 2018. The fin-tech company launched mutual funds on its platform...

MAM Marketing Brands
Blackberrys gives digital mandate to FoxyMoron

MUMBAI: Menswear fashion brand Blackberrys has assigned its digital mandate to FoxyMoron after a multi-agency pitch. The account will be managed from the agency's north office. As per the mandate, FoxyMoron will be managing the digital creative, media, search engine optimisation as well as website...

MAM Marketing Brands
Kajaria Ceramics launches campaign with Anushka Sharma

MUMBAI: Kajaria Ceramics through its subsidiary Kajaria Bathware has launched a 360-degree marketing campaign with Anushka Sharma who was recently announced as the brand ambassador. By investing in this marketing campaign and an extensive distribution network Kerovit, the bath solutions brand by...

MAM Marketing MAM
Greenply questions your plywood choice

MUMBAI: Greenply has launched its new campaign to make consumers aware that there are consequences of compromising on the quality of plywood used in their furniture.

MAM Marketing MAM
NBA partners Jabong to operate official online store

The National Basketball Association (NBA) and Jabong, India’s fashion and lifestyle e-commerce platform – today announced a multiyear partnership extension that will provide fans access to authentic NBA merchandise in more than 730 cities across India.

MAM Marketing Brands
Coca-Cola launches Maaza Gold

MUMBAI: Coca-Cola India has announced the launch of 'Maaza Gold', a premium mango drink made from the choicest of mangoes.

MAM Marketing Brands
Cipla launches TVC for ActivKids Immuno Boosters

MUMBAI: Mothers’ concern for their children’s health goes to the extent of restricting them from indulging at times. Capturing one of these many concerns, Cipla has released a new TVC for its kids' immunity supplement ActivKids Immuno Boosters.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories