MAM

Promax&BDA to debut in China

MUMBAI: Promax&BDA will hold its first conference in China this November. The organisation has announced that it would hold its maiden conference in China, in conjunction with the 8th Sichuan Television Festival (SCTVF).

 

 

The Sichuan Television Festival, sponsored by the State Administration of Radio, Film and Television of the People's Republic of China, runs from November 26 to November 28, and features various events and awards programmes. These include the International Television Programme Market, the International Gold Panda Animation Expo, the International Gold Panda Digital Art Awards, as well as the International Gold Panda Awards for Documentary, stated an official release.

 

 

The one-day Promax&BDA conference, featuring international and local speakers, will be held on November 26 to November 27. PROMAX&BDA Awards ceremony for promotion and design excellence in 10 categories will be held on 26 November in association with the SCTVF's International Gold Panda Awards, which recognise and reward documentary and animation production achievement.

"Our first-ever PROMAX&BDA China opens up a vital new chapter in the development of promotion and design around the world," says president and CEO of PROMAX&BDA Jim Chabin.

 

 

"We have long looked forward to welcoming promo-makers and designers from the People's Republic of China into the global promo and design community in a more meaningful way. This has myriad benefits not only for local promo and design teams, who will now be offered the full benefit of Promax&BDA events on their home ground, but also for television stations around the world," Chabin says. "Increased interaction with and input from one of the biggest television markets in the world can only enhance our understanding and add layers to our collective experience and expertise," Chabin adds.

"Sichuan Province, located in the middle of China, covers an area of 485000 square km, with a population of 80 million people. China has a very big market for TV and film programs, and has more than 320 TV stations and 2262 TV channels," "As delegates from TV Stations and channels will get together to the Sichuan TV Festival, our cooperation with Promax&BDA will enhance the communication between international professionals and Chinese TV stations and production companies, and provide them with more opportunities for cooperation and business," says director of Sichuan TV festival office Xuzhao Zhong.

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