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Elements that constitute memorable promo campaigns

MUMBAI: Andy Flower of UK's Bruce Dunlop & Associates spoke about the various elements that play important roles in creating campaigns that won't shade away in memory in his session Make it Meomorable.

Flower exhibited various promos which are famous for their stickiness factor. This included the various Honda ads with the 'dream' theme.

According to Flower, some of the key elements behind a memorable campaign are: great ideas, clarity of thoughts, focused work, thought provoking creations and the promo's relevance to the basic theme.

 

 

In his session State of our art, Promoax & BDA USA's Jim Chabin spoke about the best promos recognised by Promax globally. He started with various automobile ads which included that of BMW and Peugeot.

In his speech, Chabin also picked up some of the promos known for their animation works. Speaking about promos placed on the web, Chabin stressed on the importance of the logo's visibility in the ad. He also presented various works which made maximum use of technology.

 

 

Chabin also showcased some of the memorable Impossible is nothing campaigns by Adidas. To drive home his point on the mileage good use of sound and music give to promos, Chabin presented various campaigns including the Channel V's My type of TV promo.

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