MAM

Ten stickiness mantras for the ultimate brand campaign

MUMBAI: One of the morning sessions of the opening day saw B4U India's Khalid Sayed listing out his 10 stickiness mantras for an effective promo campaign. During his speech, Sayed also talked about the importance of coming up with a big idea.

 

 

Speaking about the importance of conveying the message clearly through the promos, Sayed pointed out that promo-makers have to open their mouth and say what they want to say through their works. Sayed found the relevance of a campaign to the programme a crucial one.

"The promo producer should spend quality time with the brand manager to understand the product well," he said adding that the audio element is also very crucial in sending the message through.

 

 

According to Sayed, the attempt of highest kind should be to convert brand name to product category name. He listed out the examples like Nirodh for condom and colgate for tooth paste to drive home his point.

 

 

Sayed's 10 stickiness mantras:

Gravity quotient: The campaign should make people believe what is being talked about.

Who are you talking to: Identify the audiences.

Jor laga ke: Recognise team work. Don't consider yourself as a genius. Identify individual strengths and channelise all the energies towards one goal.

Calm before the storm: Brainstorming sessions should be used to discuss each one's ideas, not to give birth to ideas. You should come prepared and relaxed to discuss your ideas.

Draw a roadmap: Draw your route to your target group.

Plan your game: Strategise your work. Don't misjudge your audiences, Don't copy other channels

Clutter factor: The ideas should be passed by the programming department and then the ad sales team. Promo producers will have to deal with these departments intelligently.

Why will it work: Your idea should convince yourself first.

Synergise: Understand what you are communicating and how it can get along with other properties of your organisation. Synergise on-air and off-air communications.

Respect the brand: Be proud of your brand. Show full conviction in what you are doing.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/24/Kangana.jpg?itok=j-stJGGC
Kangana walks ramp for Birla's new Liva Creme

MUMBAI: Liva Crème, the new age fabric from the Aditya Birla Group, has been launched by Aditya Birla Group chairman Kumar Mangalam Birla. Birla stated, “The ecosystem of our LAPF partners has resulted in also placing India on the global map. We are now a preferred sourcing destination of viscose...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/24/indian.jpg?itok=f_nObA6q
Google, Microsoft and Reliance may help design rlys ad tech

MUMBAI: Leading global companies such as Google, Microsoft and Reliance may be keen to take part in the Indian Railways project and help design platform screens advertising technology. Railways is putting together a strategy to launch two lakh screens across India, aiming at a revenue Rs 10,000...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/24/swaccha%20bharat.jpg?itok=P2-XklV-
DAVP needs more funds to publicise govt schemes

NEW DELHI:  An allocation of Rs. 1.232 billion has been made at the budget estimate stage for the Directorate of Advertising and Visual Publicity (DAVP) despite its requirement of Rs 1.8 billion for broad themes like financial inclusion, skilling India for youth led development, Swachh Bharat,...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/22/velocity.jpg?itok=NHLTjtv_
Viacom Velocity: 68% millennials trust online pals more than news or govt

Viacom Velocity, the in-house branded content agency within the Marketing & Partner Solutions group, has released findings from a study exploring how popular culture is shaped as lines between brands, celebrities, fans, and mass media have faded. The research is the basis of Velocity’s original...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/22/universala.jpg?itok=vPYjGYgb
DD invites short films on Govt schemes, 'DAVP producers' preferred

Doordarshan has invited proposals from experienced producers for five Hindi documentaries on five different programmes of the incumbent government.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/22/Shantanu_Purandare-Chris_Ezekiel_0.jpg?itok=TbwVzRc_
Creative Virtual bags Queen’s Awards for Enterprise: Innovation

MUMBAI: Creative Virtual, a global leader in customer and employee engagement, knowledge management and self-service solutions, is the winner of the Queen’s Awards for Enterprise: Innovation 2017. The Queen’s Awards for Enterprise is the UK’s most prestigious business award for British companies....

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/21/sahil%20%281%29.jpg?itok=f7NRCUYe
iCubesWire wins Central Park’s digital marketing mandate

After a multi-agency pitch, iCubesWire recently bagged the title of digital agency on records for Central Park, an ultra-luxury realty brand providing luxury residential spaces in Gurgaon NCR. The entire digital mandate covers social, ORM, listening, search, website, digital creative, performance...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/21/airtel%20%281%29.jpg?itok=D5dwsHmF
Airtel ties up with Baahubali 2 for special experience

Bharti Airtel and ‘Baahubali 2 – The Conclusion’ has tied up to roll out special products for the fans of the forthcoming epic mythological film.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/21/Earth%20day_0.jpg?itok=rBUa8X_k
Youth drive #Breathe clean air campaign

MUMBAI: To address the alarming air pollution in the capital, city’s youngsters have organised ‘#Breathe’ - a 12 day clean air campaign in New Delhi on the occasion of Earth Day, observed on 22 April.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories