MAM

Prem Mehta appointed to the board of Lowe Worldwide

MUMBAI: Lintas India chairman and managing director Prem Mehta has been appointed to the Global Management Board of Lowe Worldwide.

With this appointment, in addition to his responsibilities on the Worldwide Board, Mehta will continue as the chairman and managing director of Lintas India.

 

He will also assume regional responsibilities for the Lowe network in South Asia, which includes Pakistan, Sri Lanka, Bangladesh and Nepal.

Mehta's appointment is a part of the global restructuring at Lowe Worldwide. The global Lowe network involving businesses in 91 countries is to be managed henceforth through 12 light house agencies, each representing a cluster. India has been chosen as one of the lighthouse agencies in view of it success, diversification and influence in the Worldwide system.

 

 

Commenting on the development, Mehta said, "This decision is a welcome recognition of the importance and success of the Indian business in our worldwide operations. Lintas India today has competent offerings in total communications solutions, which the Lowe network considers appropriate as a model to be followed in their other countries as well. The light house structure will ensure benefits arising from shared knowledge and resources in the region, and facilitate integrated communications strategies for clients in this region across boundaries. The cluster concept is unique and already beginning to show results."

 

 

The new light house structure of Lowe Worldwide is a leaner structure, which will allow member countries to pull in the best in class resources in planning and creative in order to deliver best services to its clients. This structure will also eliminate the need for regional offices and ensure better alignment of global team with cluster leaders.

Lowe Worldwide COO Edward Powers said, "The light house structure is created to provide the means of transforming best practices across the world. Light house will also ensure the enhancement of capabilities and availability of the tools, experience, expertise, resources and knowledge to the cluster."

Lowe?s worldwide network is composed of the following 12 light houses or centres of creativity in key markets around the world -- New York (USA and Canada), Mexico (South and Central America), London (UK), Paris (France), Hamburg (Germany), Vienna (Central and East Europe), Stockholm (North Europe), Bangkok (South East Asia), Shanghai (North East Asia), Mumbai (South Asia), Sydney (Australia and New Zealand). The emerging light houses are Russia, Africa and Middle East and Lowe Healthcare (USA).

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