Samsung launches SlimFit TV

MUMBAI: Samsung has launched its incredibly slim 32 inches SlimFit TV in the Indian market, which is approximately 200 mm slimmer than conventional CRT based televisions and represents a design innovation in conventional CRT based televisions.

The Samsung 32" Slim Fit TV is priced at Rs 69,000.



The new SlimFit TV is reduced in thickness by one third of that of conventional 32 inches CRT based TVs, creating a new standard of slimness. It boasts of HD-class 1080 vertical resolution, making it the ideal TV for HD broadcasting. Its 800 per cent brightness, 5000:1 contrast ratio, 180 degree viewing angle and nano pigment coating on the screen ensure pictures that are brighter, more colourful and closer to reality.

Nano pigment technology, patented by Samsung, forms a fluorescent membrane that combines fluorescent substance with pigments that are as small as one 100,000th of a human hair. This technology enhances both brightness and contrast at the same time, creating supreme quality images on the new SlimFit.



The SlimFit TV development is the result of R&D efforts of specialists from Samsung Companies - Samsung Electronics, Samsung Electro-mechanics, Samsung SDI and Samsung Corning.



This team led the development of a simultaneous mass production system that covered components to complete TV sets, and created tens of thousands of prototypes for testing and reviewing. All of these efforts resulted in this year's worldwide release of this CRT based breakthrough product.

Equipped with Samsung's patented DNIe technology and Virtual Dolby Surround Sound and Turbo Sound, the Slim Fit TV redefines the viewing experience in conventional TVs.

Samsung India deputy MD R Zutshi says, "We plan to introduce the SlimFit TV in the 29 inches screen size segment as well."

Latest Reads
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People
Cornitos unveils 'Crispy' mascot

Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.

MAM Media and Advertising Ad Campaigns
Barbie's 'Power Of Play': Mattel, BBDO remind parents

MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part...

MAM Media and Advertising Ad Campaigns
Zee Mundo hires Steinbranding

MUMBAI: Steinbranding, the international design agency with headquarters in Buenos Aires, responsible for the image of more than 50 channels worldwide, was chosen by the major Indian media group, Zee Entertainment Enterprises to create the brand, naming and on-air & off-air branding for Zee...

MAM Marketing Brands
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands
Cadbury Bournvita Biscuits introduces new tiffin pack

Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.

MAM Marketing Brands
FCB Ulka wins advertising duties for AVT Premium

MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT...

MAM Media and Advertising Account
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories