MAM

Yahoo! India ropes in Malaika Arora to woo new users

MUMBAI: : Yahoo! India, has signed Malaika Arora Khan, the Bollywood actor for the 'Yahoo! India mail' campaign being launched online, in business and in-flight magazines besides outdoor at major domestic airport terminals.

Simultaneously, the company has also announced the 'Malaika Arora Signature Series' for Yahoo! India Mobile for users of the shortcode 8243.

 

Malaika will feature in the series of new Yahoo! India Mail's print campaign that aims at highlighting the improved services on Y! India Mail. A Yahoo! India Mail user will enjoy a bigger storage space,

e -mail alerts on their mobile, receive and attach bigger files, gets benefited from enhanced security through improved spam control, besides having a unique feature of 'address guard' which allows the user to, create additional aliases to the primary e-mail account.

"Yahoo! India Mail has always endeavored to provide the Indian users of www.yahoo.co. in with continued innovations and product enhancements. Yahoo! Mail is a global leader and No 1 provider of E mail service both on the desktop and on the mobile. Yahoo! India will continue to provide better features of its flagship product to Indian users. E mail is still the single largest activity amongst Indians on the Internet .Trusted , safe and reliable Y! India Mail plans to acquire more e-mail users and provide them a platform to communicate and connect", said Country General Manager Yahoo! India Neville Taraporewalla.

 

 

Yahoo! India will be launching the 'Malaika Arora Signature Series' on Yahoo! Mobile 8243. The Signature series will feature exclusive and unique mobile content like a 'Get to know ' Malaika section of past pictures of the actor, Malaika's favourite ringtones, video clips, themes in the form of screen savers, picture messages and logos and besides exciting Malaika mobile games and other features which will definitely enthrall all Malaika fans. All this available on the Yahoo! India wap site at http://in.wap.yahoo.com.

Not only this, for the first time, Yahoo! India will also offer an exclusive Malaika voice based content to all voice service users which will include celeb artist of the month, prompts, including personalized greetings, true tones, and Malaika caller tunes.

Apart from that, Yahoo! India Mobile fans will also get a chance to win a dinner date with Malaika by taking part in the various Malaika contests on Yahoo! India planned throughout the year.

 

 

Announcing the Malaika Signature series, Yahoo! India Mobile head Vishal Maheshwari said, "Mobile users are increasingly looking for value added content and Yahoo! India has always endeavoured to help people get more out of their mobile phones. The Malaika Signature Series initiative on Yahoo! Mobile 8243 is an example of how we are trying to increase our mass appeal by signing on with a name which the whole of India and specially the youth identifies with."

The Malaika Signature Series on Yahoo! Mobile 8243 will be available across the country, through Yahoo! India Mobile's tie-ups with all leading cellular operators in the country.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/Irdeto.jpg?itok=eeQdSVXq
Irdeto and African Wildlife Foundation Join Forces to Hunt Down Wildlife Crime Online

AMSTERDAM: The African Wildlife Foundation (AWF) and Irdeto have partnered to combat poaching and wildlife crimes online. The illegal selling of animal parts is the fourth biggest illicit industry worldwide behind drugs, counterfeit goods and human trafficking. These wildlife crimes not only...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/pra.jpg?itok=7TMSTsZx
Dentsu Webchutney launches new campaign for Platinum Days of Love

Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has launched Platinum Days of Love’s new season’s collection with the campaign #LoveSoRare, a series of 30 digital films inspired by the design story of the collection.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/renault.jpg?itok=MbzWydTd
Renault India’s social experiment to reveal ‘Who are India’s worst drivers’

With the thought to find ‘Who are India’s Worst Drivers?’ Renault India along with its creative agency Law and Kenneth Saatchi and Saatchi recently conducted a social experiment in the streets of Mumbai and New Delhi by monitoring the traffic violations that took place every hour across some key...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/ipsos.jpg?itok=7n7JlNHU
Ipsos India launches TrueFace

Ipsos India has launched TrueFace, an indigenously developed recruitment screening app, for Qualitative research.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/adex.jpg?itok=IXs0lSCE
TAM AdEx reveals print, radio reducing spend on TV

A recent report created by AdEx, a part of TAM Media Research, has revealed how television medium uses others mediums i.e. print and radio for its own advertising and vice versa.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/ds.jpg?itok=wzKXoVWV
DS Group rolls out 3 new TVCs for Pulse candy

Taking forward its ‘Pran jaaye par Pulse na jaaye’ narrative, Pass Pass Pulse, the candy from DS Group, has rolled out another set of three commercials.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/vk.jpg?itok=TVX5nwvf
Artimas Fashions debuts One8 innerwear look of Virat Kohli

Artimas Fashions Private Limited, and licensee of One8 innerwear brand showcased the first look of its innerwear range today.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/nfba.jpg?itok=XfOPrC8H
5th EDITION OF NYKAA FEMINA BEAUTY AWARDS ANNOUNCED

National, 6th December 2018: Femina, India’s largest women’s brand, and Nykaa.com, one of the best online destinations for beauty and wellness products, has announced the 5th edition of its marquee property Nykaa Femina Beauty Awards. The trendsetter in the beauty awards space has witnessed the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/Prasad-Shejale.jpg?itok=q_ku0rux
Tech, consumer behaviour, marketing create successful campaigns: Logicserve’s Prasad Shejale

Winning 50 awards in 2018 has not dented Logicserve Digital’s urge to keep progressing. The Indian media agency arm of Logicserve Group feels it still has a long way to go. In an exclusive conversation with Indiantelevision.com, Logicserve Digital co-founder and CEO Prasad Shejale outlined the...

MAM Media and Advertising Digital Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories