'red dot award' extends its scope into design concept

MUMBAI: The internationally renowned 'red dot design award', which marks its 50-year jubilee this year, has extended into the area of 'design concept'. What makes the new "red dot design award: design concept" unique is that instead of centering on products that have already been introduced to the market, the award focuses on concepts in design; on new, creative and exciting ideas and visions.



The 'red dot award: design concept' is intended to assess and promote truly creative achievements: designers, agencies, design studios, design professionals, students as well as research departments and inventors worldwide are invited to take part in the "red dot award: design concept."

All kinds of innovations and design novelties that have not yet been introduced to the market can be submitted. Registration forms and brochures for the same have been made available with the India Representative. Participants can also register online.



Ken Koo is the president of 'red dot Singapore and India, and red dot is represented by Shashank Nabar - Director, Multiprint Advertising, Mumbai.

The "red dot award: design concept"aims to pay tribute to the high potential and creative energies of young upcoming talent, designers and ambitious design companies - not only in Asia, but also around the world. The new competition will provide the important link between creative designers and companies as well as an opportunity to present their new concepts and creative visions and compete on an international level.

A broad interpretation of the categories is expected. However, the two main categories are, product design and communication design.

The expected submissions in 2005 are more than 3,000 for over 20 countries. The jury will judge the concepts in August, and the highlight of the competition will be the festive award ceremony in Singapore in November. The exhibition of all award-winning concepts within the competition will also be opened on the same evening.



Nabar urges the design fraternity to participate in large numbers, "We Indians have made our mark in various fields internationally. Let's make our presence felt in design too. Every winner of red dot will make a landmark history for the design fraternity of India. Our response will also decide whether India proves itself a destination for the traveling exhibition that Red Dot plans to take to only two nations in Asia."

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