MAM

Head & Shoulders launches Aloe Vera shampoo

BANGALORE/MUMBAI: Head & Shoulders has launched a new Head & Shoulders nourishing Aloe Vera shampoo with Vita Zinc and Aloe Vera, which gives dandruff-free and beautifully growing hair with regular use.

 

The new campaign of the Head & Shoulders Nourishing Aloe Vera featuring Preity Zinta was shot in Bangkok by Saatchi & Saatchi and will be complemented with point-of-sale materials, on-air and on-the-ground promotions to educate consumers about how dandruff-free hair can beautifully grow long.

 

 

Preity Zinta with her hair stylist Dilshad and P&G's Rahul Malhotra

The Head & Shoulders Nourishing Aloe Vera is available at all general and chemists stores. Its price remains unchanged at Rs. 3 for a 7.5ml sachet, Rs. 64 for 100ml and Rs. 122 for 200ml. In addition to the newly launched Head & Shoulders Nourishing Aloe Vera, Head & Shoulders is available in five other variants: Smooth and Silky (for high conditioning), Refreshing Menthol (for scalp cooling), Clean and Balanced (for balanced cleaning & conditioning), Naturally Clean (for cleaning for oily hair) and Silky Black (for silky black hair)

 

 

Says H&S brand ambassador Preity Zinta,"You have seen me sport a different hair style in every movie - be it the wavy look in Dil Chahta Hai or the blunt cut in Koi Mil Gaya. But secretly I have always desired for the Rapunzel beautiful long hair look! And I am delighted to launch New Head & Shoulders Nourishing Aloe Vera which will help me and my fans remove dandruff 100per cent and beautifully grow our hair, to its fullest potential."

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