MAM

McDonald's, Dreamworks forge global marketing relationship

MUMBAI: DreamWorks Animation and fast food major McDonald have announced a two-year worldwide marketing and promotional relationship.

 

 

The first film associated with the tie-in will be Shrek 3, slated for release in 2007. This will include such signature promotions as McDonald's Happy Meals. The partnership gives McDonald's worldwide promotional rights to new DreamWorks animated properties.

 

 

DreamWorks Animation CEO Jeffrey Katzenberg says, "It is a privilege for DreamWorks to be partnering with McDonald's. McDonald's is one of the greatest companies and most recognised brands anywhere in the world. The broad appeal of our movies, coupled with the reach of the Golden Arches, will enable us to create further excitement and anticipation for our films, for millions and millions of people worldwide."

 

 

As part of the promotional agreement, DreamWorks will create original animation for some McDonald's commercials. In addition, DreamWorks will work with McDonald's to support the company's balanced active lifestyles programme.

McDonald's president and COO Mike Roberts says, "With today's announcement, McDonald's is adding DreamWorks to our long and rich tradition of offering customers the most exciting and relevant entertainment properties."

McDonald's is a global food service retailer with more than 30,000 local restaurants in more than 100 countries. Approximately 70 per cent of McDonald's restaurants worldwide are owned and operated by independent, local businessmen and women.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/28/Rajesh_Krishnamurthy-Nik_Willetts.jpg?itok=fIRdgA1N
Infosys wins three awards at Nice comm event

MUMBAI: Infosys, a global leader in consulting, technology, outsourcing and next-generation services, has participation in six of the 32 Catalysts at TM Forum Live - winning three of the seven Catalyst Awards at the annual flagship communications industry event, held in Nice, France. The Awards...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/28/Untitled-2_1.jpg?itok=2pnfkuEm
Chef Kapoor-promoted Food Food bolsters ops with Amagi Cloudport

MUMBAI: Amagi, a leader in cloud-managed playout services and targeted advertising for TV and OTT, has announced that celebrity master chef Sanjeev Kapoor-promoted food and lifestyle channel, Food Food, has deployed Amagi's Cloudport edge playout platform to launch its new international feed.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/28/Rohit_Tandon-Anupam_Jain.jpg?itok=wUVDLtG3
Genpact recognised for analytics solutions & digital capabilities

MUMBAI: Genpact, a global professional services firm focused on delivering digital transformation for clients has announced that Everest Group has named Genpact as a “Leader” and “Star Performer” in its 2017 Analytics Business Process Services (BPS) Service Provider Landscape with PEAK Matrix™...

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/28/Girish%20Ramdas%20Magzter.jpg?itok=BXUKbCes
Vodafone brings Magzter for digital reading

MUMBAI: Vodafone India has announced an exciting partnership with Magzter, the world’s largest digital magazine newsstand – to offer an unparalleled digital reading experience to 200 million+ customers in India. With this association, Vodafone customers can now access over 100,000 issues of 4,000...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/28/Untitled-2.jpg?itok=bNA9J73E
IDBI event face Tendulkar donates 100 pairs of shoes

MUMBAI: Over 15k enthusiastic runners are expected to line up on race day on 20 August of IDBI Federal Life Insurance Mumbai Half Marathon's second edition. Runners will soak in the architectural delights of "aamchi Mumbai," as they chart the course along the famed majestic structures of South...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/28/saahil%20krishnani.jpg?itok=ANG6TnNf
'Jab Harry' & 'Lipstick' agency WWO forays into in-film branding

MUMBAI: World Wide Open, Reliance Entertainment’s 360-degree digital solutions to build business and brands, has expanded their entertainment division in multi folds in the last one year. The digital and new media advertising agency has added one more feather in their cap as they announced...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/28/Narendra-modi-800x800%20%282%29.jpg?itok=etQ5DLZ6
Mann ki Baat ten-second ad rate is Rs 200,000

NEW DELHI: The rate of ten-second advertisements on AllIndia Radio for the prime minister Narendra Modi’s ‘Mann ki Baat’ is Rs 2,00,000, the Parliament has been told. This rate is for advertisement booking of AIR consisting of 200 primary channels/local radio stations, 41 Vividh Bharati stations...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/27/eBay-India.jpg?itok=OlkvrWFy
eBay campaign busts myths about refurbished products

MUMBAI: eBay India has launched its latest campaign #DontJudgeReboxed through a video release across its social media platforms. The campaign aims to educate consumers about refurbished products purchased on the platform and highlight these products to be as good as new. As part of the campaign,...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/27/TS%20Kalyanaraman.jpg?itok=jZFa3jKB
Kalyan's global jewellery sale under way till 5 Aug

MUMBAI: Kalyan Jewellers, a leading jewellery brand, will commence its much-awaited global annual sale on 27 July, 2017, across all its showrooms. The 10-day sale period is expected to be the biggest shopping days of this calendar year, and will feature special cash discounts on jewellery purchase...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories