'Fame Gurukul's' Mandira & Manav on Red FM in exclusive tie-up with Sony

MUMBAI: Sony Entertainment Television has partnered with Red FM in a unique association wherein the listeners of the radio channel will get an opportunity to listen to Sony's latest strip reality drama offering Fame Gurukul on radio.



As part of this exclusive tie-up, Fame Gurukul's hosts Mandira Bedi and Manav Gohil will play radio jockeys on Red FM every Monday as part of the evening prime time show - Happy Hours. Starting 7:30 pm, for half an hour the duo will play songs for listeners and fill them in with tidbits on Fame Gurukul's behind the scenes drama, interesting incidents and anecdotal sneak-peaks from the show.

Listeners can also participate in various opinion polls and contests, thus winning passes to the live gala shoots of Fame Gurukul. For the next half hour, listeners are offered a recap of the gala episode of Fame Gurukul telecast the previous Friday.



Red FM listeners through the radio channel's request show called Mera Wala Gana, can also call in and ask for their favourite song to be sung by the Fame Gurukul's "top student of the week". Apart from this, a daily 15 minute recap capsule of Fame Gurukul airs every Tuesday-Thursday at 8:15 pm and on Fridays at 7:45 pm. Weekends will offer listeners interesting updates on the show and the voting information about the students in danger.



Says Red FM COO Abraham Thomas, "We are excited with the seamless integration between TV and Radio in this unique co-promotion for Fame Gurukul. This is also the first time ever that we have Mandira and Manav exclusively as RJs on our radio station."

Speaking on the same, Sony VP marketing and communications Nina Jaipuria says, "This is a unique initiative wherein apart from television viewers, the show will also reach the many listeners of Red FM."

Latest Reads
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns
Officer's Choice Blue snacks launches a new TVC campaign

Officer’s Choice Blue has launched a new advertising campaign ‘Salute to Banta Hai’ - communication that repurposes its long-standing platform of the ‘Good Samaritan’. The four TVC’s narrate testing situations, in slices of everyday life, and defines their actions to make for a better and caring...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories