MAM

After Graf, hubby Andre Agassi inks deal with adidas

MUMBAI: Tennis superstar Andre Agassi and adidas have entered into a long-term partnership starting with the Mercedes-Benz Cup in Los Angeles on 25 July.

 

 

This agreement also offers a wide range of marketing opportunities as the world's most famous sports couple, Andre Agassi and Steffi Graf, are now part of the adidas family. Graf, who has been with adidas throughout her career, has just like Andre been one of the most successful and admired athletes in the world.

From now on, Agassi will be exclusively wearing adidas footwear and apparel.

 

 

"I'm excited about my new partnership with adidas. Our relationship not only means that I will be working with one of the best brands in the world but, more importantly, also provides support to my foundation. Together, we will be able to give more at-risk kids a chance to succeed," said Agassi.

 

 

"We are very much looking forward to what this new partnership will mean beyond our business in the traditional sense, especially in the US, for many years to come. Andre is indisputably one of the biggest athletes of the 21st century and we are excited to support Andre not only with the best product on court, but also through his foundation. We will be working closely with him on various initiatives well beyond the sport of tennis," said adidas-Salomon AG executive board member responsible for Global Marketing Erich Stamminger.

In tennis, top athletes such as recently signed Andre Agassi, Justine Henin-Hardenne, Marat Safin and Guillermo Coria as well as adidas ambassadors such as Steffi Graf, Stan Smith, Ilie Nastase and Martina Hingis wear state-of-the art adidas tennis products.

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