MAM

Fruit drink TUK3 launched in South India

BANGALORE: FIL Industries Limited (FIL) announced the South-India launch of TUK3, the all seasons fruit drink in India with a unique combination of Seabuckthorn (Ladakh Berry), Kashmiri apples, and Indian Mangoes. TUK3 has been launched under FRUITFIL, the umbrella brand of the juice division of FIL.

 

 

"With the launch of this drink, we hope to capture a seizable share of the fruit drink market which is growing at an approximate rate of 25 per cent", said FIL vice president sales and marketing Lokesh Naidu.

FIL has carried out in depth research to understand market and consumer behavior. TUK, the name of the drink comes from the tongue-clacking sound produced to express a distinct, taste bud hitting lingering sensation, which is aimed to appeal to kids. The fruit content in TUK3 makes it a natural energizer, enhancing body endurance, and strengthens memory apart from being rich in oxygen. It claims to nourish the brain, eyes and other vital organs and is rich in vitamin C explains an official release.

TUK3 is available in an attractive and colorful pack. The product will debut in retail stores in Northern India in the first phase of its launch, and throughout India in the subsequent phases.

 

 

The campaign is supported by two audiovisuals."Creatives for these audio-visuals have been done in-house and shot by Delhi based Xebec Films. Starting 25 July, they will be telecast first on childrens' channels - Cartoon Network and Pogo," FIL marketing manager-brands Abhay Gaba. "We will spend Rs.20 million till March 2006 towards promotion activities", added Gaba.

The company has set up its distribution network covering 16 Indian States for the marketing of its products under the FRUITFIL brand. It has also set up a state of art tetrapak filling line for the packing of its products, apart from having tie ups at four different locations across the country. Two hundred ml tetra-packs will be used for smaller packaging, for larger sizes, FIL is toying with PET bottles.

 

 

FIL has its own state of art, ISO 9001 and HACCP certified plant at Rangreth, Srinagar, which is a 100 per cent EOU. The total turnover of the group is Rs.1billion.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/25/gurukul.jpg?itok=bPkYLh9n
Cricketer Yuvraj Singh joins as partner and brand ambassador at Creator's Gurukul

Cricketing icon Yuvraj Singh has become partner and brand ambassador of Delhi-based new-age business space and services provider Creator’s Gurukul, and agreed to be the face-of-the-brand for the next four years.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/25/suhas.jpg?itok=4sIdtyGy
Rickshaw's design unit nets Future Consumer, Cambay Tiger & BarBar

Mumbai-based creative and communication agency Rickshaw has announced the launch of its design unit so as to cater to client needs and communication requirements.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/25/Anupam%20Roy_1.jpg?itok=XGD4mlA1
JSW portable slag cement TVC launched

MUMBAI: ITW Playworx, the entertainment, media & communication arm of ITW Consulting, conceptualised and managed the launch of JSW Portable Slag Cement and celebration of Salboni Plant at Kolkata recently.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/25/Untitled-1.jpg?itok=--vdD5Ui
Brand Street sets up fourth branch in Chennai

MUMBAI: Brand Street India , an integrated marketing agency, continues geographic expansion with the opening of it’s branch in Chennai. This will be the brand’s fourth office in India and second office in southern India after Delhi, Mumbai and Bangalore. The Chennai branch will be headed by Sreeram...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/25/Aditya_Birla_Fashion.jpg?itok=MSuO2mO0
Aditya Birla Fashion embarks on national expansion

MUMBAI: Aditya Birla Fashion and Retail Ltd.’s Van Heusen Innerwear & Athleisure business has announced a pan-India growth plan in this emerging segment. Since its foray last year, Van Heusen Innerwear & Athleisure has created a strong presence across 1700+ outlets across 80+ towns in South...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/19/guest.jpg?itok=aSc2eH-h
Guest Column: Start-up hacks: A cheat sheet for success

With the convergence of technology and media, we are witnessing tremendous activity in the start-up space.  From content to distribution to broadcast to affiliate opportunities, there is no dearth of new ideas and their backers.  Surprisingly not all of them are covering all their bases to crack...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/24/test.jpg?itok=m4erCRO8
India-Sri Lanka test series net a bagful of ground & instadia sponsors

The folks at India-based sports management firm ITW Consulting are sporting broad smiles on their faces. The reason: a clutch of brands has signed up as on-ground sponsors for the upcoming India vs Sri Lanka test series starting 26 July in the Emerald isle.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/24/ch.jpg?itok=Nyf60UeV
Gutenberg appoints Christina Daniels as director of content for India

Renowned content writer and author Christina Daniels has joined Gutenberg as director of content for India.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/24/tip.jpg?itok=OW-Erj_P
WATConsult gives humorous twist to Motilal Oswal marketing TIP

WATConsult, a leading and awarded digital and social media agency, part of Dentsu Aegis Network along with Motilal Oswal, India’s leading financial service company has launched a digital campaign called #TheOnlyTIP.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories