MAM

Fruit drink TUK3 launched in South India

BANGALORE: FIL Industries Limited (FIL) announced the South-India launch of TUK3, the all seasons fruit drink in India with a unique combination of Seabuckthorn (Ladakh Berry), Kashmiri apples, and Indian Mangoes. TUK3 has been launched under FRUITFIL, the umbrella brand of the juice division of FIL.

 

 

"With the launch of this drink, we hope to capture a seizable share of the fruit drink market which is growing at an approximate rate of 25 per cent", said FIL vice president sales and marketing Lokesh Naidu.

FIL has carried out in depth research to understand market and consumer behavior. TUK, the name of the drink comes from the tongue-clacking sound produced to express a distinct, taste bud hitting lingering sensation, which is aimed to appeal to kids. The fruit content in TUK3 makes it a natural energizer, enhancing body endurance, and strengthens memory apart from being rich in oxygen. It claims to nourish the brain, eyes and other vital organs and is rich in vitamin C explains an official release.

TUK3 is available in an attractive and colorful pack. The product will debut in retail stores in Northern India in the first phase of its launch, and throughout India in the subsequent phases.

 

 

The campaign is supported by two audiovisuals."Creatives for these audio-visuals have been done in-house and shot by Delhi based Xebec Films. Starting 25 July, they will be telecast first on childrens' channels - Cartoon Network and Pogo," FIL marketing manager-brands Abhay Gaba. "We will spend Rs.20 million till March 2006 towards promotion activities", added Gaba.

The company has set up its distribution network covering 16 Indian States for the marketing of its products under the FRUITFIL brand. It has also set up a state of art tetrapak filling line for the packing of its products, apart from having tie ups at four different locations across the country. Two hundred ml tetra-packs will be used for smaller packaging, for larger sizes, FIL is toying with PET bottles.

 

 

FIL has its own state of art, ISO 9001 and HACCP certified plant at Rangreth, Srinagar, which is a 100 per cent EOU. The total turnover of the group is Rs.1billion.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/01/huwai%20%281%29_0.jpg?itok=evIiHLJ6
Huawei's 'NFV Solution' awarded 'Best Enabler'

At Mobile World Congress 2017 in Barcelona, Huawei's NFV solution was awarded Best Technology Enabler. This award points to the recognition within the industry of Huawei's leading capabilities and outstanding performance in NFV architecture, technology, commercial application, and the evolution...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/01/vivel%20%281%29.jpg?itok=ZZcDJWmI
Vivel unveils inspiring video on #BossWomen

Unstoppable ambition and signature styles is what defines these non-conformists who aren’t deterred by gender stereotypes. Meet the #BossWomen who have blazed their own trails to the very top.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/01/jio%20%281%29.jpg?itok=da_wQoDz
Jio, Samsung win 'Best Innovation" award

Reliance Jio Infocomm and Samsung Electronics have announced that they have won the “Best obile Innovation for Emerging Markets” from Global Mobile Awards 2017 at Mobile World Congress 2017 for the digital movement that Jio, with support from Samsung, is bringing to India.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/01/wwo%20%281%29.jpg?itok=wWLvTeI3
World Wide Open pockets seven major films set for release by June

With their foray in to the entertainment business, WWO in a very short span is gradually expanding their clientele. They have acquired seven big films, that have added to their current pipeline, all releasing in the fist half of 2017.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/01/Vodafone-Play.jpg?itok=RD0M5FNB
'Chak De' actor promotes Vodafone Play

MUMBAI: Taking the ante of its content offering to the next level, Vodafone, one of India’s leading telecommunications service providers, has roped in Chak De India fame Chitrashi Rawat to promote Vodafone Play. Vodafone Play, the content App of Vodafone India is the one-stop destination for live...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/01/Anjali-Hegde.jpg?itok=u50FUr3D
Amazon, Tata & Hyundai top India's most mobile-ready brands, FB in world's best

MUMBAI: Ansible, the mobile marketing and technology agency of IPG Mediabrands, in partnership with global market research firm YouGov, and Powered by Google, has launched MDEX, that ranks world’s most “mobile ready” brands.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/28/nair%20%281%29.jpg?itok=NvoZ7N0S
On a roll, Amazon sells brands and showcases content

Amazon is on a roll. Both, its digital and e-commerce platform have signed deals with three well-established companies. A studio ChuChu, a global online marketplace M&S and a popular brand YepMe.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/28/tide%20%281%29.jpg?itok=KEVp7lOI
#CollarUpWithTide adds to pride of Indian women

Tide Plus, one of the leading fabric care brands in India from P&G, has introduced the New & Improved Tide Plus. The New version of India’s popular detergent brand has undergone a formulation upgrade, leading to a superior, better performance! Leading actresses Drashti Dhami, Mouni Roy,...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/28/sanjay%20%281%29.jpg?itok=5IFSM3wM
Sapient India appoints Sanjay Menon as MD

Sapient has announced that Sanjay Menon has taken over the position of managing director of Sapient India with immediate effect.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories