Munch Design forays into retail with Moh launch

BANGALORE: Munch Design Workshop Pvt. Ltd., a new age design BPO firm providing comprehensive design solutions to the apparel and related industries, has announced it is foraying into retail by launching Moh - a label of clothing and accessories.


Initially being retailed at Grasshopper, a fashion destination in Bangalore, the new label will provide a window to the innovation and design capability of Munch. The retail presence for the label would eventually expand in the domestic and international market.



The look of all the ranges in the new label would be earthy and classy with sophisticated quirks with the emphasis on comfort clothing, claims a release. Moh is a Hindi word and it means fondness.

Elaborating on the retail foray and the new Pr?t Label line, Karunesh Vohra, principal designer and CEO of Munch Design Workshop, said, “One of Munch’s key value propositions is trend forecasting where we identify and predict fashion and consumer trends for our clients. This places us in a unique vanguard position, from where we have the freedom to go in whichever direction we wish to and be different from the market. Compared to the existing market, Munch is unique as it is a design firm and not a studio or individual designer.”



“Munch is first of its kind outsourcing firm that plays in the niche space called design management services. Outsourcing of the kind that Munch is pioneering would see organizations effectively working with Munch as its extended design arm. This would be revolutionary as it would provide access to world class design talent, processes, and knowledge, which Munch has due to a large segment of clients, than say the leading one or two who have it in-house” added Vohra.

Charles Hayward II, Vice-president, Business Development of MFar Holdings who are the principal sponsors for the event where Munch will be showcased via the label said, "In recognition of our shared values and the desire to excel, we felt that Munch Design Workshop embodies the new breed of Indian entrepreneurship, that will propel India to the leading position as the service provider of the 21st Century. Our aim is to create partnerships with successful businesses that share the same vision.”

In its brief existence Munch claims to have established business relationship with clients like Westside, Precot Mills, Bangalore Central, Taj Hotel and Resorts, Tom Tailor, Levis- Dockers & Workers, Invista and Phillip Van Heusen among others. Munch is providing uniforms for the beach resorts of the Taj Group.

Their diverse portfolio may have different deliverables but the base is design. While Munch services Westside for most of their men’s wear brands, for Precot Mills (a leading textile manufacturer in Coimbatore) they are currently reengineering their corporate identity and packaging.

Latest Reads
Fogg maker takes on fairness creams with Pretty24

Taking a stab at fairness creams’ perennial message of fair skin being the benchmark beauty and success, Fogg deodorant maker Vini Cosmetics (Vini) is touting the idea that every shade of skin is equally beautiful. The company has been plugging the primetime of mainline television channels for the...

MAM Marketing MAM
55% marketers make better decisions with machine learning: iProspect report

MUMBAI: Digital agency iProspect has released its third annual Future Focus whitepaper geared to examine how machines and technology are impacting marketing and advertising in the year ahead. The paper takes a look at how brands can make the most of machines in 2018, from facilitating seamless...

MAM Marketing MAM
Paisabazaar aims Rs 1500 cr mutual fund AUM by 2018

MUMBAI: Paisabazaar has announced that assets under management (AUMs) garnered through its mutual funds products crossed Rs 1000 crore mark last month. The organisation says it is confident of reaching Rs 1500 crore of AUM by March 2018. The fin-tech company launched mutual funds on its platform...

MAM Marketing Brands
Blackberrys gives digital mandate to FoxyMoron

MUMBAI: Menswear fashion brand Blackberrys has assigned its digital mandate to FoxyMoron after a multi-agency pitch. The account will be managed from the agency's north office. As per the mandate, FoxyMoron will be managing the digital creative, media, search engine optimisation as well as website...

MAM Marketing Brands
Kajaria Ceramics launches campaign with Anushka Sharma

MUMBAI: Kajaria Ceramics through its subsidiary Kajaria Bathware has launched a 360-degree marketing campaign with Anushka Sharma who was recently announced as the brand ambassador. By investing in this marketing campaign and an extensive distribution network Kerovit, the bath solutions brand by...

MAM Marketing MAM
Greenply questions your plywood choice

MUMBAI: Greenply has launched its new campaign to make consumers aware that there are consequences of compromising on the quality of plywood used in their furniture.

MAM Marketing MAM
NBA partners Jabong to operate official online store

The National Basketball Association (NBA) and Jabong, India’s fashion and lifestyle e-commerce platform – today announced a multiyear partnership extension that will provide fans access to authentic NBA merchandise in more than 730 cities across India.

MAM Marketing Brands
Coca-Cola launches Maaza Gold

MUMBAI: Coca-Cola India has announced the launch of 'Maaza Gold', a premium mango drink made from the choicest of mangoes.

MAM Marketing Brands
Cipla launches TVC for ActivKids Immuno Boosters

MUMBAI: Mothers’ concern for their children’s health goes to the extent of restricting them from indulging at times. Capturing one of these many concerns, Cipla has released a new TVC for its kids' immunity supplement ActivKids Immuno Boosters.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories