Munch Design forays into retail with Moh launch

BANGALORE: Munch Design Workshop Pvt. Ltd., a new age design BPO firm providing comprehensive design solutions to the apparel and related industries, has announced it is foraying into retail by launching Moh - a label of clothing and accessories.


Initially being retailed at Grasshopper, a fashion destination in Bangalore, the new label will provide a window to the innovation and design capability of Munch. The retail presence for the label would eventually expand in the domestic and international market.



The look of all the ranges in the new label would be earthy and classy with sophisticated quirks with the emphasis on comfort clothing, claims a release. Moh is a Hindi word and it means fondness.

Elaborating on the retail foray and the new Pr?t Label line, Karunesh Vohra, principal designer and CEO of Munch Design Workshop, said, “One of Munch’s key value propositions is trend forecasting where we identify and predict fashion and consumer trends for our clients. This places us in a unique vanguard position, from where we have the freedom to go in whichever direction we wish to and be different from the market. Compared to the existing market, Munch is unique as it is a design firm and not a studio or individual designer.”



“Munch is first of its kind outsourcing firm that plays in the niche space called design management services. Outsourcing of the kind that Munch is pioneering would see organizations effectively working with Munch as its extended design arm. This would be revolutionary as it would provide access to world class design talent, processes, and knowledge, which Munch has due to a large segment of clients, than say the leading one or two who have it in-house” added Vohra.

Charles Hayward II, Vice-president, Business Development of MFar Holdings who are the principal sponsors for the event where Munch will be showcased via the label said, "In recognition of our shared values and the desire to excel, we felt that Munch Design Workshop embodies the new breed of Indian entrepreneurship, that will propel India to the leading position as the service provider of the 21st Century. Our aim is to create partnerships with successful businesses that share the same vision.”

In its brief existence Munch claims to have established business relationship with clients like Westside, Precot Mills, Bangalore Central, Taj Hotel and Resorts, Tom Tailor, Levis- Dockers & Workers, Invista and Phillip Van Heusen among others. Munch is providing uniforms for the beach resorts of the Taj Group.

Their diverse portfolio may have different deliverables but the base is design. While Munch services Westside for most of their men’s wear brands, for Precot Mills (a leading textile manufacturer in Coimbatore) they are currently reengineering their corporate identity and packaging.

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