MAM

Ranjan Kapur throws light on future advertising trends at AAAI seminar

MUMBAI: Perhaps the most enthralling of all the speakers at the Advertising Agencies Association of India's (AAAI) Diamond Jubilee celebrations' conference was WPP country manager Ranjan Kapur, who gave the keynote address and had the audience in rapt attention.

 

 

Speaking on what makes successful brands, he said that brands were not made in the era of shortages, but in the era of plenty. "Those brands that were built in the era of shortage must reinvent themselves and reassess the brand loyalty that they have in the market. The brand of the future will be built in the 21st century," he said.

 

 

Kapur also emphasized on the fact that one thing that the industry needed to watch out for were media independents. "They are going to become the 360 degree agencies of the future as they have strategic planning muscle, are rich on data and are privy to ad spend of companies," he said.

 

 

He stressed on the fact that in three to five years' time, there will be a divide among people who want to be rich and those who want to be famous. "It is in our hands to grab the opportunity to become rich and famous at the same time," Kapur said.

Another emerging section that the industry must watch out for was mobile telephony. "The way we consume content is going to change. Mobile telephony is going to play a big role in our lives. Every form of content from every medium will be privy to the mobile very soon," he said.

"The Indian broadcast industry lacks interactivity and is moreover a one way medium. The day they complete the loop, it will be great and mobile telephony will help in doing that. One reason why American Idol or Indian Idol is so popular is because of the interactivity. Broadcast media should enter the mind space of the consumer away from home. Mobility and content combined is the way ahead," Kapur emphasised.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/22/velocity.jpg?itok=NHLTjtv_
Viacom Velocity: 68% millennials trust online pals more than news or govt

Viacom Velocity, the in-house branded content agency within the Marketing & Partner Solutions group, has released findings from a study exploring how popular culture is shaped as lines between brands, celebrities, fans, and mass media have faded. The research is the basis of Velocity’s original...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/22/universala.jpg?itok=vPYjGYgb
DD invites short films on Govt schemes, 'DAVP producers' preferred

Doordarshan has invited proposals from experienced producers for five Hindi documentaries on five different programmes of the incumbent government.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/22/Shantanu_Purandare-Chris_Ezekiel_0.jpg?itok=TbwVzRc_
Creative Virtual bags Queen’s Awards for Enterprise: Innovation

MUMBAI: Creative Virtual, a global leader in customer and employee engagement, knowledge management and self-service solutions, is the winner of the Queen’s Awards for Enterprise: Innovation 2017. The Queen’s Awards for Enterprise is the UK’s most prestigious business award for British companies....

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/21/sahil%20%281%29.jpg?itok=f7NRCUYe
iCubesWire wins Central Park’s digital marketing mandate

After a multi-agency pitch, iCubesWire recently bagged the title of digital agency on records for Central Park, an ultra-luxury realty brand providing luxury residential spaces in Gurgaon NCR. The entire digital mandate covers social, ORM, listening, search, website, digital creative, performance...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/21/airtel%20%281%29.jpg?itok=D5dwsHmF
Airtel ties up with Baahubali 2 for special experience

Bharti Airtel and ‘Baahubali 2 – The Conclusion’ has tied up to roll out special products for the fans of the forthcoming epic mythological film.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/21/Earth%20day_0.jpg?itok=rBUa8X_k
Youth drive #Breathe clean air campaign

MUMBAI: To address the alarming air pollution in the capital, city’s youngsters have organised ‘#Breathe’ - a 12 day clean air campaign in New Delhi on the occasion of Earth Day, observed on 22 April.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/21/T-S-Kalyanaraman_0.jpg?itok=XPUcfWmf
30 Audis to be won in Kalyan global campaign

MUMBAI: Kalyan Jewellers has unveiled a unique global campaign with 30 Audi A3’s on offer. Such an initiative is an industry first, wherein customers across India and the GCC will get an opportunity to win 30 Audi A3s on their purchase at any Kalyan Jewellers showrooms. The Kalyan Jewellers-Audi...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/21/Wizcraft.jpg?itok=-vCqX0By
Wizcraft ties up with Tussauds S'pore for interactive IIFA

MUMBAI: As the audience awaits for the upcoming IIFA Festival New York 2017 in New York City, IIFA exclusively partners with Madame Tussauds Singapore to Celebrate Bollywood with the world’s first permanent IIFA Awards Experience.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/20/ajay-sudesh.jpg?itok=-v0zpeFs
Dentsu Webchutney appoints Ajay Ahluwalia as ECD

MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has roped in Ajay Ahluwalia as executive creative director. He will be based out of the agency’s Gurgaon office. His last stint was with Contract Advertising where he handled some of the biggest brands in the country including...

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories