MAM

Ranjan Kapur throws light on future advertising trends at AAAI seminar

MUMBAI: Perhaps the most enthralling of all the speakers at the Advertising Agencies Association of India's (AAAI) Diamond Jubilee celebrations' conference was WPP country manager Ranjan Kapur, who gave the keynote address and had the audience in rapt attention.

 

 

Speaking on what makes successful brands, he said that brands were not made in the era of shortages, but in the era of plenty. "Those brands that were built in the era of shortage must reinvent themselves and reassess the brand loyalty that they have in the market. The brand of the future will be built in the 21st century," he said.

 

 

Kapur also emphasized on the fact that one thing that the industry needed to watch out for were media independents. "They are going to become the 360 degree agencies of the future as they have strategic planning muscle, are rich on data and are privy to ad spend of companies," he said.

 

 

He stressed on the fact that in three to five years' time, there will be a divide among people who want to be rich and those who want to be famous. "It is in our hands to grab the opportunity to become rich and famous at the same time," Kapur said.

Another emerging section that the industry must watch out for was mobile telephony. "The way we consume content is going to change. Mobile telephony is going to play a big role in our lives. Every form of content from every medium will be privy to the mobile very soon," he said.

"The Indian broadcast industry lacks interactivity and is moreover a one way medium. The day they complete the loop, it will be great and mobile telephony will help in doing that. One reason why American Idol or Indian Idol is so popular is because of the interactivity. Broadcast media should enter the mind space of the consumer away from home. Mobility and content combined is the way ahead," Kapur emphasised.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/18/Windus-air-cooler.jpg?itok=CTFS2AdS
BlueStar promotes new cooler range

Air conditioner manufacturer, Blue Star, recently entered the air cooler market with its own brand: Windus.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/18/tiger.jpg?itok=Z_UnZnPC
Forca launches new campaign with Tiger Shroff

MUMBAI: Lifestyle has launched a powerful digital first campaign for its denim-wear brand Forca starring Tiger Shroff. Capturing Shroff in action, performing stellar stunts, the film dramatically frames his high-action acrobatic jumps, backflips, kicks and many such moves that highlight the...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/18/ola_0.jpg?itok=-bYnMhFg
Ola honours 'hero' drivers in latest campaign

MUMBAI: In a bid to celebrate outstanding driver partners, ride hailing company Ola has launched a special series to capture and share true stories of customer service and bravery. Being shot and produced under Ola’s pan-India initiative ‘Heroes of Ola’, each capsule will take viewers through...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/18/Crompton.jpg?itok=stVCz0RF
Crompton Greaves eyes growth in air cooler market

MUMBAI: Come summer and fans and air conditioner category has its sleeves rolled up to create brand visibility and awareness. It is the time when sales boost up by at least 3 times for fans, air conditioners and coolers.  This summer, another electrical company has launched its new products in the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/18/Dheeraj_Sinha-Rajdeepak_Das.jpg?itok=NyKIsYxe
Leo Burnett elevates Dheeraj Sinha, Rajdeepak Das as MDs

MUMBAI: Advertising agency Leo Burnett India has announced two key elevations in its senior leadership. Dheeraj Sinha and Rajdeepak Das have been named as managing directors.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/17/Tattva.jpg?itok=sg5BD5DS
Sri Sri Tattva captures commitment of purity in latest campaign

Health and wellness FMCG brand, Sri Sri Tattva has launched its new brand tagline ‘Shuddhta Ka Naam’ at the country’s most exciting tournament of the year, Indian Premier League (IPL) 2018.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/17/milk.jpg?itok=O3F1uOlA
Havmor's Cool Gaiz are back

Havmor Ice Cream, one of India’s leading pure milk ice cream brands, gives us another reason to laugh off the heat.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/17/Ishrath-Nawaz.jpg?itok=9mllngmk
Ishrath Nawaz joins Publics India as ECD

Publicis India has appointed Ishrath Nawaz as its new executive creative director.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/17/Magic.jpg?itok=Z66uhgoA
Magic Bus associates with ImpactGuru.com to raise funds for underprivileged children

Mumbai, 17th, April 2018: Magic Bus Foundation, one of India’s largest poverty alleviation programme has associated with ImpactGuru.com, India’s leading crowdfunding platform for NGOs / nonprofits, medical or personal causes, to create awareness and raise funds for underprivileged children in 77...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories