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Nickelodeon beefs up Asia Pacific team, appoints Wai Leng as marketing director

MUMBAI: Nickelodeon Asia Pacific has appointed Chan Wai Leng as director of marketing and communications. Responsible for the strategic development of the marketing and communications function, Wai Leng is tasked to chart the growth and direction of Nickelodeon as the leading entertainment brand dedicated exclusively for kids aged two to 14 years old.

Wai Leng is based in Singapore and will report to Nickelodeon Asia Pacific vice president marketing and communications who is slated to join later this year.

 

Also promoted is Myra Mo?ozca, who will now be director of marketing and retail business development for Nickelodeon and Viacom Consumer Products in Asia-Pacific.

Reporting to vice president consumer products Indra Suharjono, Mo?ozca will be responsible for developing new opportunities for Nickelodeon merchandising and creating strategic alliances with licensing partners.

"These appointments are significant steps in further boosting the Nickelodeon team as we continue our rapid growth in the Asia Pacific region. Their years of expertise and valuable experience in the field are tremendous assets, which will contribute greatly to Nickelodeon's development. This is also in keeping with MTV Network Asia's move to accelerate the expansion and reinforce Nickelodeon's stronghold in Asia," said Nickelodeon Asia Pacific senior vice president and general manager Catherine Nebauer.

Wai Leng will lead and supervise the team and will also be responsible for ensuring that the communications and media relations efforts reflect the objectives and positioning of Nickelodeon. Wai Leng will also take full advantage of opportunities to further propel Nickelodeon into the industry market and assist in producing innovative and dynamic marketing campaigns and strategies.

Wai Leng was formerly at Time magazine where she played a key role in promoting their brand identity through various major events, sponsorships and trade and consumer marketing initiatives. Prior to working at Time, she held the post of senior marketing communications executive at International SOS (formerly known as AEA International Pte. Ltd.).

Prior to her new appointment, Mo?ozca was Nickelodeon Asia-Pacific regional manager of marketing and communications and responsible for event management and marketing activities in Asia-Pacific, with key focus in championing the Nickelodeon brand and its properties in countries like Indonesia, Malaysia, New Zealand, Philippines and Singapore.

Prior to that, she was the marketing and communications manager of Nickelodeon in the Philippines and was responsible for many brand-building and pro-social initiatives like Nickelodeon's Kids' Choice Awards, Let Just Play, and The Big Help.

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