Nickelodeon beefs up Asia Pacific team, appoints Wai Leng as marketing director

MUMBAI: Nickelodeon Asia Pacific has appointed Chan Wai Leng as director of marketing and communications. Responsible for the strategic development of the marketing and communications function, Wai Leng is tasked to chart the growth and direction of Nickelodeon as the leading entertainment brand dedicated exclusively for kids aged two to 14 years old.

Wai Leng is based in Singapore and will report to Nickelodeon Asia Pacific vice president marketing and communications who is slated to join later this year.



Also promoted is Myra Mo?ozca, who will now be director of marketing and retail business development for Nickelodeon and Viacom Consumer Products in Asia-Pacific.

Reporting to vice president consumer products Indra Suharjono, Mo?ozca will be responsible for developing new opportunities for Nickelodeon merchandising and creating strategic alliances with licensing partners.

"These appointments are significant steps in further boosting the Nickelodeon team as we continue our rapid growth in the Asia Pacific region. Their years of expertise and valuable experience in the field are tremendous assets, which will contribute greatly to Nickelodeon's development. This is also in keeping with MTV Network Asia's move to accelerate the expansion and reinforce Nickelodeon's stronghold in Asia," said Nickelodeon Asia Pacific senior vice president and general manager Catherine Nebauer.

Wai Leng will lead and supervise the team and will also be responsible for ensuring that the communications and media relations efforts reflect the objectives and positioning of Nickelodeon. Wai Leng will also take full advantage of opportunities to further propel Nickelodeon into the industry market and assist in producing innovative and dynamic marketing campaigns and strategies.

Wai Leng was formerly at Time magazine where she played a key role in promoting their brand identity through various major events, sponsorships and trade and consumer marketing initiatives. Prior to working at Time, she held the post of senior marketing communications executive at International SOS (formerly known as AEA International Pte. Ltd.).

Prior to her new appointment, Mo?ozca was Nickelodeon Asia-Pacific regional manager of marketing and communications and responsible for event management and marketing activities in Asia-Pacific, with key focus in championing the Nickelodeon brand and its properties in countries like Indonesia, Malaysia, New Zealand, Philippines and Singapore.

Prior to that, she was the marketing and communications manager of Nickelodeon in the Philippines and was responsible for many brand-building and pro-social initiatives like Nickelodeon's Kids' Choice Awards, Let Just Play, and The Big Help.

Latest Reads
Multi-media ad campaign to popularise gold coin

A year after it was first launched, a multimedia advertising campaign is being launched to drive awareness around Diwali on the availability of the Indian gold coin by the Mines and Minerals Trading Corporation along with World Gold Council. Being launched this week, the campaign will cover...

MAM Media and Advertising Ad Campaigns
Vizeum launches Binary, special advisory unit for media clients

“Media business is, in the short term, headed for a tipping point, driven by the changing consumer-media interface,” emphasises Vizeum India MD Shripad Kulkarni, who strongly believes that media companies need a definitive transformation strategy in place now.

MAM Media and Advertising Media Agencies
Havas Media bags Rs 15-cr Sujata account

MUMBAI: Havas Media Group India has bagged the integrated media duties of Sujata, an Indian Consumer Electronics & Home Appliances brand for Juicer Mixer Grinders. The incumbent on the business was Exposure Media. The account will be handled out of Gurgaon office led by Uday Mohan. The...

MAM Media and Advertising Account
TV festive ad spend to reach Rs 8000 cr; experts divided

MUMBAI: The festive months of October and November are welcome months not just for you and your family, but for most Indian brands as well. After all, they eagerly wait for this early window when consumers loosen up their purse strings and put their Diwali bonuses to good use, aka, shopping.

MAM Marketing MAM
Amagi partners with BARC India to offer monitoring of geo-targeted TV ad-campaigns

Amagi Media Labs has entered into a partnership agreement with India’s apex television viewership monitoring body BARC India to help advertisers monitor geo-targeted ad-campaigns of brands across TV channels.

MAM Media and Advertising AD Agencies
iProspect conceptualises unique digital video for ICICI two-wheeler insurance

iProspect India has conceptualized and executed a unique digital video for ICICI Lombard General Insurance in their latest campaign on two-wheeler insurance.

MAM Media and Advertising AD Agencies
eBay engages consumer with live game on FB

MUMBAI: Festive season is a busy time for Indian brands, especially the e-commerce players given the shopping spree the nation witnessed around the time. Thus it becomes important to brainstorm on new and unique ways to get the consumer’s attention; something different from the unbelievable...

MAM Media and Advertising Ad Campaigns
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories