MAM

'Next Gen' Publishing launches two dedicated auto magazines

MUMBAI: Next Gen Publishing (NGPL), a Forbes Group and HDFC Enterprise today launched the Indian version of two world leading auto magazines, Car India and Bike India.

H S Billimoria, CEO of NGPL, Chris Llewellyn, International managing director of Emap International and Adil Darukhanawala, chief editor of Car India/Bike India launched the magazines at a media event today.

 

Targeted at both the general car info seeker and the discerning automobile aficionado, both Car India and Bike India are positioned as informative monthlies that cover the entire spectrum of the car and bike industry, providing in-depth information on various models and their performance, analysis of manufacturing capabilities, accessories, tips and recommendations, auto lifestyle and sporting news.

The magazine boasts of of crisp editorial content with professionally shot images. To provide readers with detailed analysis, an expert team at Car India and Bike India will test and evaluate several of the products featured in the magazines in India and abroad.

Commenting on the launch, Billimoria said, "The automobile industry in India has grown tremendously, and cars and bikes have become affordable to more people. However, with so many choices in the market, our magazines will provide the much needed comprehensive picture to anyone looking for information on cars and bikes, right from research and recommendations to interaction with experts. Each magazine focuses entirely on its niche segment."

 

 

Speaking at the occasion, Llewellyn said, "Emap is really happy to partner with Next Gen to bring Car magazine to India. The excellent team will delight Indian Automobile lovers with an exciting, interesting and well produced magazine month after month."

The first 180-page issue of Car India is now out on the stands at a special invitation price of Rs. 75/- (plus free car perfume), and features the new Mercedes-Benz S-class that will be launched in India in the second quarter of 2006. In addition, in-depth road tests of the new Suzuki Swift Supermini as well as Toyota's Innova MPV. If that's not all, there are drive reports from all over the world including a Stormer in the harsh jungles of Bolivia plus a drive to Monte Carlo in one of the most evocative of sports cars - the Aston Martin DB9.

 

 

Bike India. on the other hand takes the reader far into the culture and heritage on biking. The first 142-page issue of Bike India is also out on the stands at a special invitation price of Rs. 50 and features biking tests and stories from all around the globe. A comprehensive road test of the new Bajaj Avenger plus the latest variants of the Kinetic Kine and the Yamaha Libero G5 form the consumer information component. An exclusive ride report from Italy on the Bimota DB4 is backed up by a special report on MasterBike 2005, the world's most authoritative sports motorcycle track test from Spain. Then there's a grand preview of the two latest bikes scheduled to hit Indian roads this month - the new Glamour from Hero Honda and the latest version of the Discover from Bajaj Auto. In addition, it has bike sport from around the world, touring, technical tips and forums for the biking brotherhood.

Added Darukhanawala, "Both our new offerings have been created with a thorough understanding of what makes a car or bike enthusiast excited. The moot point is to delight the enthusiast and bring the layperson upto speed when presenting the magazine. In short - celebrate everything on two and four wheels, while being to the point, specific and accurate."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/pretty.jpg?itok=k3d6mOBR
Fogg maker takes on fairness creams with Pretty24

Taking a stab at fairness creams’ perennial message of fair skin being the benchmark beauty and success, Fogg deodorant maker Vini Cosmetics (Vini) is touting the idea that every shade of skin is equally beautiful. The company has been plugging the primetime of mainline television channels for the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/brain.jpg?itok=kT6QQo-H
55% marketers make better decisions with machine learning: iProspect report

MUMBAI: Digital agency iProspect has released its third annual Future Focus whitepaper geared to examine how machines and technology are impacting marketing and advertising in the year ahead. The paper takes a look at how brands can make the most of machines in 2018, from facilitating seamless...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/PAISABAZAAR.jpg?itok=F6V0tnEn
Paisabazaar aims Rs 1500 cr mutual fund AUM by 2018

MUMBAI: Paisabazaar has announced that assets under management (AUMs) garnered through its mutual funds products crossed Rs 1000 crore mark last month. The organisation says it is confident of reaching Rs 1500 crore of AUM by March 2018. The fin-tech company launched mutual funds on its platform...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Blackberrys-AW_0.jpg?itok=0mzgSZY0
Blackberrys gives digital mandate to FoxyMoron

MUMBAI: Menswear fashion brand Blackberrys has assigned its digital mandate to FoxyMoron after a multi-agency pitch. The account will be managed from the agency's north office. As per the mandate, FoxyMoron will be managing the digital creative, media, search engine optimisation as well as website...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Anushka-sharma.jpg?itok=x423bbje
Kajaria Ceramics launches campaign with Anushka Sharma

MUMBAI: Kajaria Ceramics through its subsidiary Kajaria Bathware has launched a 360-degree marketing campaign with Anushka Sharma who was recently announced as the brand ambassador. By investing in this marketing campaign and an extensive distribution network Kerovit, the bath solutions brand by...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/grnnnply.jpg?itok=r7doZ2jY
Greenply questions your plywood choice

MUMBAI: Greenply has launched its new campaign to make consumers aware that there are consequences of compromising on the quality of plywood used in their furniture.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/yannic.jpg?itok=pWYoYT0q
NBA partners Jabong to operate official online store

The National Basketball Association (NBA) and Jabong, India’s fashion and lifestyle e-commerce platform – today announced a multiyear partnership extension that will provide fans access to authentic NBA merchandise in more than 730 cities across India.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Maaza_Gold_0.jpg?itok=xz_AR_Ph
Coca-Cola launches Maaza Gold

MUMBAI: Coca-Cola India has announced the launch of 'Maaza Gold', a premium mango drink made from the choicest of mangoes.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Cipla.jpg?itok=2lTgIAb-
Cipla launches TVC for ActivKids Immuno Boosters

MUMBAI: Mothers’ concern for their children’s health goes to the extent of restricting them from indulging at times. Capturing one of these many concerns, Cipla has released a new TVC for its kids' immunity supplement ActivKids Immuno Boosters.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories