Keppel Puravankara to launch Bangalore condominium, media campaign in the offing

BANGALORE: Singapore-based property firm developer firm Keppel Land Limited (KLL) and the Bangalore-based Puravankara Projects Limited (PPL), under a joint venture (JV) Keppel Puravnkara Development Pvt.Ltd. (KPDPL), will launch their first joint residential development project Elita Promenade in JP Nagar, Bangalore this weekend.



KPDPL has a paid up capital of Rs. 450 million, of which 51 per cent is held by Keppel and the balance by Puravankara.

A 360 degree advertising campaign is on the cards. "We'll be starting with radio in the next couple of weeks, you can expect hoardings within the next month or so, said KPDPL marketing manager Mei Leng.



"The Elita Promenade catalog has been created here by Sankalp in association with Manthan with inputs from Keppel and Puravankara. These are the agencies that handle our creative and media work here," informed Leng, adding further, "Our promotional budget is generally around 1 per cent to 2 per cent of the project size. This project is around Rs. 6 billion, so the spends could be between Rs. 60 million to Rs. 120 million." "We are looking at local cable as well as national television," said Girish Puruvankara of Puruvanakara.

"For most of our projects, broadband has been provided by Sify and for this particular project too we'll probably look at them for broadband connections to each home," revealed Girish. Regarding a wireless hub, Girish said that KPDPL was willing to look at newer technologies as and when available.



Elita Promenade is a quality freehold condominium spread over approximately 96,620 square metres of land (approximately 24 acres). Located in the south of Bangalore, the property is less than an hour's drive from Electronic City and ITPL. The development is adjacent to prime residential areas such as Jayanagar, Bhannerghatta Road and Kanakapura Road.

Latest Reads
Big B faces the heat for Kalyan Jewellers TVC

Kerala-based jewellery chain, Kalyan Jewellers' latest TVC featuring Amitabh Bachchan and his daughter, has been termed as “disgusting” and aimed at creating distrust in the banking system by the bank union, according to a report by Mint.

MAM Media and Advertising Ad Campaigns
Laqshya Media Group creates India’s largest billboard for Jeep Compass

Laqshya Media Group has partnered with Jeep India to create India’s largest outdoor media installation for its iconic Compass on one of the busiest national highways of India which connects two major cities, Mumbai and Pune.

MAM Media and Advertising Ad Campaigns
Honor launches new ad with Bhumi Pednekar

Honor, the e-brand of Huawei, has kick-started Honor 9N #NoOrdinaryBeauty campaign in collaboration with Bollywood actress Bhumi Pednekar.

MAM Media and Advertising Ad Campaigns
Seenu Kurien joins Carnival Cinemas as VP sales and marketing

Carnival Cinemas, a motion picture exhibitor, today announced the appointment of Seenu Kurien as VP- sales and marketing.

MAM Media and Advertising People
V-Guard hands digital mandate to Isobar

Isobar India, the digital agency from Dentsu Aegis Network, has been appointed as the digital media partner for V-Guard.

MAM Media and Advertising Account
Secret Temptation revamped; McNROE eyes growth from deodorant segment

Who doesn’t like to smell amazing and beautiful all the time! While perfumes and deodorants have been available for men for the longest time, it is only recently that Indian brands have begun experimenting with female deodorants and perfumes.

MAM Marketing Brands
LinkedIn crosses 50 million user mark in India

For all the tech giants, India is becoming a high potential market very fast. Microsoft-owned professional networking platform LinkedIn has crossed the 50 million user mark in the country.

MAM Marketing Brands
Dale Vaz joins Swiggy as head of engineering and data sciences

MUMBAI: Swiggy the food ordering and delivery company based out of Bangalore India, has recently announced Dale Vaz as the head of engineering and data science. In his new role Vaz will be responsible for driving the company's technology strategy and building Swiggy’s next generation AI-driven...

MAM Media and Advertising People
Do-iT Talent Ventures signs badminton star Saina Nehwal

Do-iT Talent Venture, the firm owned by Darshana Bhalla and Radha Kapoor Khanna, reinforces its sport portfolio with the 4th most famous global woman athlete Saina Nehwal.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories