Keppel Puravankara to launch Bangalore condominium, media campaign in the offing

BANGALORE: Singapore-based property firm developer firm Keppel Land Limited (KLL) and the Bangalore-based Puravankara Projects Limited (PPL), under a joint venture (JV) Keppel Puravnkara Development Pvt.Ltd. (KPDPL), will launch their first joint residential development project Elita Promenade in JP Nagar, Bangalore this weekend.



KPDPL has a paid up capital of Rs. 450 million, of which 51 per cent is held by Keppel and the balance by Puravankara.

A 360 degree advertising campaign is on the cards. "We'll be starting with radio in the next couple of weeks, you can expect hoardings within the next month or so, said KPDPL marketing manager Mei Leng.



"The Elita Promenade catalog has been created here by Sankalp in association with Manthan with inputs from Keppel and Puravankara. These are the agencies that handle our creative and media work here," informed Leng, adding further, "Our promotional budget is generally around 1 per cent to 2 per cent of the project size. This project is around Rs. 6 billion, so the spends could be between Rs. 60 million to Rs. 120 million." "We are looking at local cable as well as national television," said Girish Puruvankara of Puruvanakara.

"For most of our projects, broadband has been provided by Sify and for this particular project too we'll probably look at them for broadband connections to each home," revealed Girish. Regarding a wireless hub, Girish said that KPDPL was willing to look at newer technologies as and when available.



Elita Promenade is a quality freehold condominium spread over approximately 96,620 square metres of land (approximately 24 acres). Located in the south of Bangalore, the property is less than an hour's drive from Electronic City and ITPL. The development is adjacent to prime residential areas such as Jayanagar, Bhannerghatta Road and Kanakapura Road.

Latest Reads
eBay engages consumer with live game on FB

MUMBAI: Festive season is a busy time for Indian brands, especially the e-commerce players given the shopping spree the nation witnessed around the time. Thus it becomes important to brainstorm on new and unique ways to get the consumer’s attention; something different from the unbelievable...

MAM Media and Advertising Ad Campaigns
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People
Cornitos unveils 'Crispy' mascot

Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.

MAM Media and Advertising Ad Campaigns
Barbie's 'Power Of Play': Mattel, BBDO remind parents

MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part...

MAM Media and Advertising Ad Campaigns
Zee Mundo hires Steinbranding

MUMBAI: Steinbranding, the international design agency with headquarters in Buenos Aires, responsible for the image of more than 50 channels worldwide, was chosen by the major Indian media group, Zee Entertainment Enterprises to create the brand, naming and on-air & off-air branding for Zee...

MAM Marketing Brands
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands
Cadbury Bournvita Biscuits introduces new tiffin pack

Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.

MAM Marketing Brands
FCB Ulka wins advertising duties for AVT Premium

MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT...

MAM Media and Advertising Account

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories