Brother adopts aggressive pricing to penetrate Indian market

MUMBAI: Electronics and imaging major Brother International has adopted an aggressive pricing strategy to further penetrate the Indian market with its range of Lifestyle Inkjet MFDs.

The company has decided to price its entry level inkjet MFD at Rs 5499, a four-in-one machine that provides colour printing, colour copying, colour scanning and PhotoCapture Centre.


The company had recently launched a new range of inkjet MFDs for the home and Soho segments. Captioned as the Lifestyle series, these products are aimed at widening the offering to address more markets.



Brother International (India) country manager R S Anandkumar said, "We want to further leverage our offering in the markets and penetrate further through providing value. At the entry level we are the only one to offer a Photocapture center, over and above the conventional Copy, Scan and Print features."



Accel ICIM is the national service provider for Brother in India. With a direct presence in about 34 locations and reach across 100 locations, Accel ICIM will be able to enhance the satisfaction and service Brother customers effectively.

Brother International is headquartered in Nagoya, Japan, and has a range of Imaging products that includes fax machines, Multi function products, Laser printers, Label printers, and Stamp Creators that are manufacture at Brother factories in USA, UK, Malaysia, China and Japan.

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