MAM

Disney puts its all in the 'Kim Possible' contest

MUMBAI: The Disney Channel is going the whole nine yards as far as the Kim Possible Code Tod contest is concerned.

Walt Disney Television International (India) head of marketing and communications Hema Govindan describes it as the most expansive 360 degrees surround marketing that Disney has undertaken in India.

Looks like girl power sure seems to be going strong on kids' channels lately -- be it the buzz around Disney Channel's 'Kim Possible Code Tod' contest or the Cartoon Network's recent 'Join the Powerpuff Generation' hunt for TV hosts.

Girls go gaga over spy goggles

'Kim Possible Code Tod' contest will kickstart from 25 July and continue until 12 August. The channel is calling its viewers to help Kim save the world from destruction by intercepting secret codes with special code-seeker spy goggles. It has has made available over 2.2 million spy goggles to kids across the country out of which, 900,000 have been distributed in 2000 schools across 13 cities.

Disney has roped in Dabur Real Fruit Juice as the presenting sponsor of the 'Kim Possible Code Tod' contest. Dabur will be giving out another 1.1 million spy goggles free with every purchase of a one litre Real Fruit Juice pack. The channel has also come out with Kim Possible trading cards featuring games centered on six Disney characters and Real Juice flavours.



Kim's Lovin' it !

McDonald's has been roped in as the associate sponsor. Kim Possible Happy Meals are what's in store for kids during the term of the contest. Apart from that, signage and in-store point of sale (POS) will also be placed in 67 McDonald's outlets in six cities.



Tushar Kapoor on 'Disney Studio' with the show anchors

And if that was not all, Disney has also tied up with Excel Home Video as their home video partner for the Kim Possible series. Direct mail, television promos and cross promos on Disney's existing shows like Disney Studio, hoardings, Internet ads, guerrilla marketing among consumers and trade fraternity and activities involving participation from the cable operators is what the channel has lined up for this contest.

Elaborating on the activity involving the cable operators, Govindan says, "We will be rewarding the network that the Code Tod contest winning kids belongs to. So there's something for everyone here."



Bus shelter sporting the Kim Possible contest

Walt Disney Television International (India) director marketing and communications Tushar Shah says, "It is important to engage kids by encouraging active participation in a complete storytelling experience. We aim to provide an unprecedented interactive television viewing experience to our kid viewers by encapsulating all these elements in the Kim Possible Code Tod promotion."

Queried as to whether the Kim Possible Code Tod contest was tailor made for India, Govindan says that it was carried out in the South East Asian markets of Singapore, Indonesia, Malaysia and Philippines, except that it wasn't as aggressive and elaborate as it has turned out to be in India.

The mantra to survive in the burgeoning kids' channels space in India is surely to catch 'em young! And that's exactly what Disney Channel is doing with their other marketing initiative - 'Disney Channel Maze Ki Class'. The channel is going to 1,160 schools across 13 cities and touching base with 800,000 kids across the country.

"It is a school contact programme of a scale that is pretty much unprecedented in the kids' space. What we do is go into schools and take our tent pole prime time programmes such as Aladdin, Tarzan, Kim Possible and That's So Raven outside the TV environment into the real world among the kids. We have trained emcees who facilitate games and trivia question based on the shows, wherein they can win prizes instantly," says Govindan.

Also, one child in every school stands a chance to win a toy scooter. Amul Shakti is the presenting sponsor for the 'Disney Channel Maze Ki Class' initiative, which will run till September. Associate sponsors for the same are Maggi Atta Noodles, Parle, Camlin and Harvest Gold cakes.



Pre-school kids from St. Anne's Girls High in Mumbai imagine and learn with their Mickey caps on!

Concurrently, the channel is also tapping preschoolers in an innovative preschool contact programme in a few metros. The initiative focusses on a couple of key shows on Disney Channel's Playhouse Disney block like Jojo's Circus and Stanley. The theme of this is 'Imagine and Learn.'

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/23/Vishnu_Mohta1.jpg?itok=IhgNtzi1
#hoyejak: We used all SVF properties to promote Hoichoi, says Vishnu Mohta

Imagine, what will pop up in your mind when you hear ‘Let’s do it’ or ‘Ho jaye’, something naughty or kinky? But, these are words regularly used by Bongs in their day-to-day lives.  Hoichoi however made it into a happening and impactful campaign. The recently-launched OTT platform Hoichoi buzzed...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/19/sameer.jpg?itok=g3rkv6bm
Barbeque Nation campaign promotes family dining during Diwali

NEW DELHI: Casual dining restaurant chains Barbeque Nation has launched a promotional campaign Tyohar Ek Roop Anek urging people to indulge in family dining at the restaurant this Diwali. The campaign was conceptualised considering the excitement and bustle during Diwali and the need to unwind and...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/martin.jpg?itok=hVtBf-Iz
Martin Sorrell bullish on India

WPP chief executive officer Martin Sorrell is bullish about India’s economy. He believes the GST switchover pangs and demonetisation were only temporary hiccups.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/cartlane.jpg?itok=O-jhfRel
Lowe Lintas adds sparkle to Caratlane’s #GetDiwaliReady

During Diwali, online or retail brands in any category be it apparels or malls or real estate or automobiles and even jewellery are vying for attention saying ‘buy me’ by offering discounts and cashbacks.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/jitendra_0.jpg?itok=H6TjyqAz
Max's fresh take on contemporary urban lifestyle

Max Fashion recently launched its latest TV commercial. The film has been conceptualised by JWT and leverages the insight that there are endless ways to win your partner back after a tiff.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/Shatrughan_Sinha.jpg?itok=4cPoJebV
Shatrughan stimulates all against counterfeiting and piracy in FICCI ad

MUMBAI: Amidst of festival season this year, the veteran actor and MP, Lok Sabha, Shatrughan Sinha has joined hands with FICCI CASCADE (Committee Against Smuggling and Counterfeiting Activities Destroying the Economy) for an awareness campaign against illicit trade. Sinha has released a video...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/HyperCITY_0.jpg?itok=1jXuVdjr
HyperCITY rolls out maiden campaign #HarDilRoshanKaro!

MUMBAI: HyperCITY Retail (India), a hypermarket chain, has launched its new digital campaign, #HarDilRoshanKaro. The DVC captures the ever-evolving positioning of HyperCITY of providing a perfect opportunity to their patrons to be a ‘Super Hostess’, this Diwali.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/Suraj_Nagappa-Shamsuddin_Jasani_0.jpg?itok=G1NezEEv
Isobar ropes in Nagappa as VP - south, strengthens Bangalore team

MUMBAI: Isobar India has appointed Suraj Nagappa as its vice president to head the business for south. He will be based out of the Bangalore office which boasts of a team size of over 70 and with clients like SunTv, Myntra, Wrangler, Duroflex, Air Asia to name a few.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/Maneka_Sanjay_Gandhi.jpg?itok=Wr8lANRH
Govt launches ad to help end same-gender bias in women

NEW DELHI: An online campaign has been launched by Government to help end gender bias in women against women.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories