MUMBAI: Technology firm Samsung has launched its new, sporty bar type colour phone the SGH C210 in the Indian market. The company states that the SGH –C210 is the lightest bar type phone in its category.

It has some useful power packed features like 65K UFB LCD Colour Screen, Java, Wap, GPRS for internet connectivity, MMS messaging capabilities and a 1000 phonebook and a 200 SMS memory.

Bollywood star John Abraham will be this phone's brand ambassador. The director of Samsung's Telecom division HC Ryu says, "We welcome John as Brand ambassador for Samsung Mobiles. John is trendy and cool and his youthful appeal will be leveraged to bring out the style and functional superiority of Samsung Mobiles."

Abraham says, "I am happy to be associated with Samsung Mobiles. Samsung phones are sporty and cool and that's probably why you see the younger generation using Samsung phones. For me, form follows function and I'm happy to say that the Samsung SGH C-210 is functionally as cool as it looks".

This phone supports seven regional Indian language menus including Hindi, Marathi, Tamil, Bengali, Punjabi, Gujarati and Kannada. The C210's embedded emoticon box lets the user to express himself / herself with dozens of expressive symbols while messaging.

Samsung,is aiming to fuel its growth in the Indian mobile market through new feature rich handset introductions, strategic operator tie ups as well as by enhancing its penetration in the Indian market. In the first half of this year itself, Samsung has introduced 14 new advanced, innovative colour phones in the Indian market. Last month, Samsung India gave a boost to its mobile distribution network by appointing the Bangalore based, United Telelinks as its national distributor for mobile phones in the country.