'Europe 2005' survey puts Bloomberg on top

MUMBAI: European business and financial channel Bloomberg states that according to the results of the survey Europe 2005 which deals with media consumption among Europe's most influential business people and affluent consumers it is Europe's most watched business and financial channel.    



The survey shows that Bloomberg Television reaches 522,000 viewers each week, 30 per cent more than its nearest competitor. In addition to having the number one ranking in the business and financial television market, the Europe 2005 survey also shows that Bloomberg Television reaches the key executive viewers.

Over a third of Bloomberg Television's viewers are "C-Suite" executive officers and over 50 per cent of its daily viewers are members of senior management. According to the survey, Bloomberg Television reaches 70 per cent more "C-Suite" executives at organizations with 50 or more employees worldwide than the No. 2 network, with the majority of its weekly audience located in Europe's "Big-Five" economies.

Bloomberg Television provides data, news and analytics. The Bloomberg Professional service and Bloomberg's media services provide real-time and archived financial and market data, pricing, trading, news and communications tools in a single, integrated package to corporations, news organisations, financial and legal professionals and individuals around the world.

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