Market research firm Ipsos expands Asia Pacific network

MUMBAI: Ipsos, which claims to be the world's third largest survey-based market research group, has extended its network to include two new offices in the Asia Pacific region.



The firm recently opened start-up offices in the Philippines and Hong Kong. This brings up the number of Ipsos office locations in Asia Pacific to 14.

The two new offices are under the direction of the Executive Director of Ipsos in Asia Pacific, Steven Altman. The Philippines office is managed by Iposos senior director Lou Ramoran who was a former director of AC Nielsen. The Hong Kong office is being looked after by the GM Alice Page. Page had previously set up 'Incepta Marketing Intelligence's offices in Hong Kong and Shanghai.



Ipsos CEO for the Asia Pacific region Richard Mecchi said, "We are delighted to announce the launch of these two new country offices. Ipsos in the Philippines increases our coverage in the important southeast Asian market. Ipsos in Hong Kong will incorporate the luxury division, working closely with Ipsos in Paris, focussing on high net worth individuals and a range of products and services specially designed for this market."



Founded in 1975 Ipsos is owned and managed by research professionals. In 2004, Ipsos generated global revenues of 606 million euros. The Ipsos Group has offices in more than 40 countries internationally. In the Asia Pacific region it now has dedicated offices in Japan (Tokyo and Osaka), Korea, Taiwan, China (Beijing, Shanghai, Guangzhou and Chengdu), the Philippines, Hong Kong, Singapore and Australia (Sydney, Brisbane and Melbourne).

Latest Reads
Time for condom brands to review their storytelling

MUMBAI: Ironically, when it comes to advertisements, condom players don’t know how to play it safe. Condom ads have been at the centre of numerous controversies owing to the erotic nature of the storytelling. Several governments have taken a strong stand against sleazy ads.

MAM Marketing MAM
Fevicol back in its witty avatar to launch Ezeespray

Fevicol, the largest selling adhesive is known for its innovation in products as well as marketing, especially its entertaining TVCs. The brand has introduced many innovative products which have transformed the woodworking industry in India and has now rolled out ‘Fevicol Ezeespray’ - an innovative...

MAM Media and Advertising Ad Campaigns
Girnar tea partners with Ajay Devgan for 'Raid'

Girnar Food and Beverages has joined hands with Ajay Devgn starrer upcoming Bollywood film Raid. Leading film marketing and brand alliance agency, Blue Bang Media & Entertainment clinched the plum deal bridging brand Girnar Tea and mass entertainer Raid.

MAM Marketing Brands
Meal Of The Moment unveils new digital TVC on Ghar Ka Khana

In the fast-paced urban life its a luxury to have healthy delicious home food at all times. Meal Of The Moment has launched a new digital TVC for 2018 in an ode to all those people in Mumbai who have left their homes to build on their dreams. It is titled ‘Mumbai Stops For MOM’.

MAM Media and Advertising Ad Campaigns
Google to ban cryptocurrency ads

In a move that will have far-reaching ramifications for speculative trade of digital currencies, technology giant Google has announced that it will prohibit advertisements promoting any kind of cryptocurrency. The move is in sync with Google’s upcoming financial services policy. Such ads will be...

MAM Marketing MAM
Cello shows that encouragement works better than pressure

MUMBAI: BIC Cello (India), India’s leading manufacturer of writing instruments has launched a short film aimed at illustrating the change of perception of parents in exam time after having taken the same exam themselves. The short film commences by portraying a scenario on how parents unknowingly...

MAM Media and Advertising Ad Campaigns
Livpure new campaign urges water conservation

MUMBAI: Water purification brand Livpure has unveiled its latest campaign #CuttingPaani. Based on the concept of cutting chai, a unique culture in India, this novel campaign brings focus to the very fact that, if the quench is of half a glass then one should only take half a glass of water.

MAM Media and Advertising Ad Campaigns
Havas Media bags media duties of Bajaj Allianz Life Insurance

MUMBAI:  Havas Media, India has bagged the integrated media duties of Bajaj Allianz Life Insurance, one of the leading private players in the insurance sector in India. The agency also handles media duties of Bajaj Finserv, the financing arm of Bajaj Group.  The account size is estimated to be...

MAM Media and Advertising Ad Campaigns
iCubesWire launches Delta, a Digital Marketing Suite for Marketers

iCubesWire, a full-service agency and leader in performance marketing, creatives, AI and social media, recently announced the launch of ‘Delta’, a digital marketing suite for marketers. The product aims to solve the biggest challenge for digital marketers – providing one platform for entire...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories