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Market research firm Ipsos expands Asia Pacific network

MUMBAI: Ipsos, which claims to be the world's third largest survey-based market research group, has extended its network to include two new offices in the Asia Pacific region.

 

 

The firm recently opened start-up offices in the Philippines and Hong Kong. This brings up the number of Ipsos office locations in Asia Pacific to 14.

The two new offices are under the direction of the Executive Director of Ipsos in Asia Pacific, Steven Altman. The Philippines office is managed by Iposos senior director Lou Ramoran who was a former director of AC Nielsen. The Hong Kong office is being looked after by the GM Alice Page. Page had previously set up 'Incepta Marketing Intelligence's offices in Hong Kong and Shanghai.

 

 

Ipsos CEO for the Asia Pacific region Richard Mecchi said, "We are delighted to announce the launch of these two new country offices. Ipsos in the Philippines increases our coverage in the important southeast Asian market. Ipsos in Hong Kong will incorporate the luxury division, working closely with Ipsos in Paris, focussing on high net worth individuals and a range of products and services specially designed for this market."

 

 

Founded in 1975 Ipsos is owned and managed by research professionals. In 2004, Ipsos generated global revenues of 606 million euros. The Ipsos Group has offices in more than 40 countries internationally. In the Asia Pacific region it now has dedicated offices in Japan (Tokyo and Osaka), Korea, Taiwan, China (Beijing, Shanghai, Guangzhou and Chengdu), the Philippines, Hong Kong, Singapore and Australia (Sydney, Brisbane and Melbourne).

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