Internet & Online Association sees 300% increase in membership

MUMBAI: The Internet & Online Association of India (IOAI) has announced a 300 per cent increase in membership.



IOAI was founded in January 2004, with an aim to address issues, concerns and growth related to online media, advertising, e-commerce and wireless / mobile advertising.



IOAI president Preeti Desai says, "IOAI members play a pivotal role in helping to determine today's online advertising, ecommerce, mobile content and communications agenda - as well as shape the future of the IOAI. A growing membership means a stronger representation across all industry sectors (private and public). We welcome new industry leaders from different factions of the industry to IOAI and I have no doubt their contributions will have a lasting impact on the work we do."



The new members include:

Primary Members --- Pvt. Ltd, IRCTC, Mahamaza Ecomm LTDand People Interactive (I) Pvt. Limited,

Associate Members --- Enpocket and NDTV Media LTD,

Individual Members --- Anupama Salvi, Hari Nair, Manish Vij and Sachin Bhatia

NDTV Media LTD CEO Raj Nayak added, "We at NDTV have always pioneered content and marketing initiatives and believe in the new-age integrated marketing mantra. We are extensively using the online and mobile mediums and have accentuated our one on one relationship with our customers beyond television. We joined IOAI to be a part of an industry forum to exchange progressive ideas and tackle issues cohesively."

Indian Railway Catering and Tourism Corporation (IRCTC) group general manager (IT services) Amitabh Pandey said, "We are happy to be invited to the IOAI. IRCTC is proud to have played a significant role in extending the scope of electronic commerce to items of day-to-day significance to the consumer at large in India today. We believe that there is an urgent need for a forum and industry body to help guide the principal players in the electronic commerce revolution, which has begun, and in furthering and accelerating the spread of ecommerce in India. The formation of the IOAI is a very welcome step in this direction." CEO and founder Murugavel Janakiraman said, " pioneered the online matrimony industry in India and abroad for the Indian Diaspora. The Internet is a very potent medium for match making market is what we were confident about even in 1997. When IOAI was formed, it was a natural choice for us to be a part of it because IOA's agenda is the faith on which we build the foundation of our company. In that sense, we have full trust on IOA and hence we are part of it."

People Group chairman and CEO Anupam Mittal said, "Having being in the Internet space since 1997 with leading brands such as and, and being a major player in the wireless content place with Mauj - our wireless content and services company, it has been our endeavor to provide information and/or technology based services to inform, connect, entertain and educate people. As primary members of the IOAI we hope to work with other leading Internet and wireless players on issues concerning the growth of these industries. The IOAI initiatives help us all benefit from the collective wisdom and experience of its members, not to mention it gives us a legitimate platform for influencing legislation and policies in the favor of industries we operate in."

Enpocket MD Sundip Aggarwal said, "Enpocket is glad to join the IOAI. Enpocket has always supported similar organisations and has chaired the Mobile Marketing Association (MMA) in the UK and has been and active member of the US chapter. We believe active involvement of members in industry initiatives like the IOAI or essential to ensure sustained growth and effective introduction of new business opportunities. We look forward to making valuable contribution to IOAI especially in are of mobile communications. Enpocket is looking forward to take leadership role in privacy and customer relationship issues to ensure a very robust mobile entertainment business in India."

Avenues India Pvt LTD COO Anupama Salvi said, "Since I live and breathe the medium of the Internet everyday for a living, joining the Internet & Online Association, a forum whose prime agenda is the development of the Internet in India, was a natural step. I find great satisfaction in contributing to the effort to help shape the growth of this exciting medium."

Leisure & Lifestyle Information Services co-founder and CEO Hari Nair said, "The Internet today has fast evolved to be the preferred medium of communication for the travel community whether for handling transactions, seeking information or planning a holiday. Leisure & Lifestyle Information Services takes pride in being the most comprehensive rating platform for travel enthusiasts. The exhaustive insights provided in our portal about various resorts, pubs and restaurants helps the consumer make informed choices. Organisations like IOA are instrumental in handling the issues, concerns and challenges of the online and e-commerce community, which is growing exponentially with each passing year. I am delighted to be a part of the IOA and hope that this association will ensure further facilitation of Internet usability and convenience to the users by bringing in transparency, security and a healthy online environment."

Quasar Media Pvt LTD business head Manish Vij said, "IOAI has a lot of contribution in getting Internet industry under one platform. It gives an opportunity to discuss and share a lot of learning's and opportunities. We at Quasar Media has used this platform to build ourselves as a strong player within the industry and drive value to our clients using researched data." co-founder and CMO Sachin Bhatia concluded, "MMT has joined the IOAI to get a better perspective of the online space in India and to contribute to help mature the industry and its stature."

Latest Reads
Digital will be core of ad budgets by 2020: DAN report

MUMBAI: The increasing penetration of digital media in India is creating huge opportunities for marketers to reach out to untapped audiences in newer ways than before. Marketers are getting innovative with the way they choose to advertise to their audience.

MAM Media and Advertising Digital Agencies
Vodafone brings back the Pug in AR

MUMBAI: Television viewers and spectators at Sunday’s grand finale of the Vodafone Premiere Badminton League broke into impromptu smiles when they realised they had unexpected company.

MAM Marketing Brands
Smartworks shows tech-friendly office in new ad

MUMBAI: Provider of shared work spaces, Smartworks has launched its second brand video featuring the benefits of hassle free technology to enhance collaboration and productivity for its members.

MAM Marketing MAM
Ramesh & Suresh get 'lost' again in Cadbury 5Star 3D

MUMBAI: Ramesh and Suresh are back and this time they are lost at a whole new level. Over the last twelve years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh.

MAM Marketing MAM
Amazon says out with the old in Great Indian Sale ads

MUMBAI: E-commerce giant Amazon has launched its new campaign ‘Ab Sehan Kyun Karna’ in tandem with its first Great Indian Sale for 2018. The message to the customers is to do away with the old and usher in the new for the new year. The campaign features a series of ads on various situations in...

MAM Marketing MAM
WATConsult celebrates 11 yrs with unique board game

MUMBAI: WATConsult, the digital and social media agency from Dentsu Aegis Network, has launched PlayAgency, an innovative board-game, as part of its 11th anniversary celebration. To break the monotony of regular anniversary campaigns, the agency came up with something unique which caters to all...

MAM Marketing Brands
Dentsu Webchutney launches digital campaigns for Vespa Red and Aprilia

Dentsu Webchutney has created a digital campaign for Piaggio India’s trendsetting Vespa Red that was launched the month of October last year. It is an extension of its existing global collaboration with Red, an organisation that partners with global brands to create awareness and support the fight...

MAM Marketing MAM
Perfetti Van Melle hands over media duties to Wavemaker

Perfetti Van Melle India has handed over its media duties account to GroupM’s content and technology agency Wavemaker.

MAM Marketing MAM
The rising trend of coopetition among brands

MUMBAI: Who would have thought that companies would overcome their ego and actually collaborate with other brands to come up with joint advertisements? That is the new trend in the market-coopetition (a combination of cooperative and competition).

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories