Frank Rosales is Discovery Commerce president

MUMBAI: For broadcasters across the globe, one burgeoning source of revenue is in the licensing and retail arena. Preparing to capitalise on this is Discovery Communications.

The broadcaster has announced that Frank Rosales will be the president of the company's retail and licensing division. The division has been rechristened Discovery Commerce.



Discovery Communications president and CEO Judith A. McHale said, "I am delighted to drop the word 'acting' from Frank's title. Under his direction over the past year, the division turned in an impressive performance and is on track to achieve further gains in 2005. This is a testament to Frank's leadership and management skills. I look forward to his continued efforts to reinforce and expand Discovery branded products around the world."



Discovery claims that its retail and licensing businesses demonstrated robust growth last year. Discovery Channel Stores, e-commerce and direct businesses all posted double-digit increases for the holiday season and solid increases for the year. Discovery's Global Licensing business launched an expanded assortment of branded products and achieved profitability for the first time and both retail and licensing divisions are well positioned to achieve significant gains this year.

Rosales will provide strategic direction and vision for all of Discovery's retail, e-commerce, t-commerce and licensing businesses. He also will spearhead the search for new ways to leverage Discovery brands in the consumer marketplace through third-party retailers, expanded global licensing endeavors and emerging digital platforms.

He said, "I am excited to be given the opportunity to build on our success and to find new ways to reinforce Discovery's connection to consumers. I am fortunate to work with a highly knowledgeable, dedicated and motivated team and am confident that we can continue to grow our business and add value to the Discovery brand."



Rosales joined Discovery in 1997 as CFO for Discovery Channel Stores. Most recently, he served as acting president of Discovery Consumer Products. A 25-year retail veteran, Rosales has served in a number of finance and operations roles throughout his career.

Latest Reads
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories