Ekovehicles to launch electric scooter in Bangalore

BANGALORE: After the electric car 'Rewa', Bangalore is going gaga for another battery run automobile. Set to hit the roads on 21 January, the Eco-Cosmic is a low cost battery operated electric scooter manufactured by Bangalore based Ekovehicles Pvt. Ltd.

The vehicle is expected to cost around Rs 29,000 (inclusive Rs 4,000 towards taxes and insurance). The scooter is designed to target the lower middle class segment.



The vehicle has a range of around 50 kms per battery charge. Each four-hour battery charge translates into an approximately 1KWh charge which means about Rs 3 to Rs 6 cost for the 50 kms range. The company says that the actual cost per km works out to about Re. 0.35 per km for their scooter as against the average cost of Re1 per km for the petrol driven scooters.



The company plans to manufacture 750 to 1000 units per month during the first year of operations and already have a three month backlog of bookings. They plan to appoint about 20 dealers in Bangalore initially.



The company is also in talks with colleges, petrol bunks, cinema theaters, hospitals and major institutions for setting up 'Rapid Charging Points' which will reduce the battery charging time to about 15 minutes and has received 'in-principal' approval from some institutions. Initially the company expects to set up around 55-60 such charging points in Bangalore.

Latest Reads
Jabong launches 'out-of-the-world' ad for upcoming Big Brand Sale

MUMBAI: Jabong, India’s leading online fashion brand, has launched its new marketing campaign to promote the fourth edition of its biggest sale of the year- the Jabong Big Brand Sale- which will be held from 27 to 30 July. Big Brand Sale (BBS) is Jabong’s marquee bi-annual property that is held in...

MAM Marketing Brands
Alibaba, Tencent to acquire stake in WPP China

MUMBAI: Chinese multinational e-commerce company Alibaba, Tencent Holdings and China Media Capital Holdings (CMC) are in talks to buy a 20 per cent stake in advertising giant WPP’s Chinese unit.

MAM Marketing MAM
Laqshya Solutions supports Daikin Innovation to win top honors at FEPE Congress in Sorento, Italy

Daikin Innovation was amongst the Top 8 Global Innovations in the ‘Classic Category’ at the Sorento, Italy FEPE Congress during June 2018. Laqshya Solutions, the OOH arm of the Laqshya Media Group initiated the first ever concept of AC Bus Stand at Delh

MAM Media and Advertising AD Agencies
Ex-PepsiCo marketing director Vani Gupta joins Hypersonic

Vani Gupta, PepsiCo’s former marketing director has joined Hypersonic as a founder member and will lead the consumer innovation practice.

MAM Media and Advertising People
ZEE Media hands creative mandate to Liqvd Asia for 8 new channels

Marketing communications agency Liqvd Asia has won the creative mandate for most of Zee Media's (ZMCL) channels that include its eight new channels like Zee News, Wion etc.

MAM Media and Advertising Account
Kalyan Jewellers withdraws ad featuring Amitabh Bachchan

Kerala-based jewellery chain, Kalyan Jewellers, has withdrawn its controversial TVC featuring Amitabh Bachchan and his daughter.

MAM Media and Advertising Ad Campaigns
American Eagle Outfitters hands digital mandate to Social Kinnect

American jeans brand, American Eagle Outfitters (AEO), has been brought to India by Aditya Birla Fashion & Retail Ltd. Social Kinnect has won the digital mandate for the same.

MAM Media and Advertising Account
Dun & Bradstreet India hands digital mandate to White Rivers Media

White Rivers Media has won the digital media mandate for Dun & Bradstreet India in a multi-agency pitch. The account shall be handled from its head office in Mumbai.

MAM Media and Advertising Account
Why does Dairy Milk continue to remain India's favourite chocolate?

Go to any store in India and ask the person to hand you a Cadbury. You are for sure to get a bar of Dairy Milk, wrapped in purple cover, in your hand. Such has been the company’s branding that chocolate has become synonymous with Cadbury, although it is a brand with many candies.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories