Animax claims success with school contact programme

MUMBAI: The anime channel Animax's school contact programme Get Irfan to School contest has received nearly one lakh entries from 500 schools across the country.



The brand ambassador for Animax Irfan Pathan visited six schools across three metros. According to a company release, the response rate for the contact programme was nearly 25 per cent, which is way ahead of the average industry response rate (12 to 15 per cent ) in this category.



Through the contact programme, the channel reached out to approximately 4,00,000 children. ?Irfan was a great draw for the contest and the students were really excited at the prospect of meeting him. Both the schools and kids are very eager to meet this India?s greatest cricket sensation,? said AXN & Animax assistant vice president sales and marketing Rohit Bhandari.

The winning schools were selected based on the highest number of entries generated from each school. Nearly, 7,664 entries were received from New Cambridge High School, Bangalore, which is also the school with highest responses in the country.



While, the other schools that would get to meet with Irfan Pathan are Sacred Heart Boys School from Bangalore, St. Joseph High School (Colaba) and Holy Name High (Fort) from Mumbai and Kalka Public School and Cambridge Foundation School from New Delhi.

Through Get Irfan to School contest the students had to answer a simple question that was featured on Animax and also name their favourite character on the channel.

Through the contest, the Animax character Astro Boy, the robot emerged as the most popular character amongst school kids. While, Daigunder, Hungry Heart and Cyborg Kurochan also emerged as the other popular characters.

In a bid to promote the animation industry, the media release says that Animax has also invited all the 500 participating schools to nominate two of their most deserving students to participate in an animation workshop conducted by a leading animator. Each of the winning school will also get a personalised cricket bat from Irfan.

Latest Reads
Let’s come together and change ‘Jao Khelne’ to #ChaloKhelne

Aditya Birla Health Insurance Co. Limited (ABHICL), the Health Insurance arm of Aditya Birla Capital Limited, a significant non-bank financial services, launches a unique campaign

MAM Marketing MAM
Dr. Oetker India appoints Publicis India as its creative agency

Dr. Oetker India, leading purveyor of western comfort food to India,has appointed Publicis India to handle its creative mandate and bolster its branding & communication efforts in India.

MAM Media and Advertising People
Kalinga TV appoints Aidem Ventures as their exclusive “Ad – Sales Representative”

Aidem Ventures, an independent media consulting and marketing solutions company has been mandated to handle ad sales for Kalinga TV, a 24-hour Odia news channel.

MAM Media and Advertising People
Dentsu One stages a walkout for Queo’s latest campaign with Jacqueline Fernandez

The rapid growth in the number of high net worth individuals (HNIs) and aspirational lifestyles and consumer demographics has led to a demand for luxury living.

MAM Marketing Brands
White Rivers Media wins Shorty Social Good Award for Viviana Mall’s ‘Stop Acid Sale’ Campaign

White Rivers Media has won the esteemed Shorty Social Good Award for Viviana Mall’s ‘Stop Acid Sale’ Digital campaigns.

MAM Media and Advertising Ad Campaigns
Social Kinnect Appoints Bharat Suri as the Vice President of Operations

Social Kinnect, one of the largest independent Digital Marketing agencies in India, recently announced the appointment of Bharat Suri as Vice President of Operations.

MAM Media and Advertising Digital Agencies
The Currency of Experience Has Global Value

Research from YouGov on behalf of Priority Pass™, the world’s leading and original airport experiences program, has found that the trend for experiences over material goods is global.

MAM Marketing MAM
WATConsult becomes the 'Highest Awarded Indian Agency' at Epica Awards with 2 Golds and 1 Silver Metal

WATConsult, the digital and social media agency from Dentsu Aegis Network led the Indian tally at Epica Awards by winning 3 out of the 9 awards won by Indian agencies in total. WATConsult’s #PowerlessQueen bagged 2 Golds and 1 Silver metal, making it the best performing and highest awarded Indian...

MAM Media and Advertising Media Agencies
Sabbas Joseph to address BeaWorld - international festival of events in Portugal

Sabbas Joseph, Co- Founder & Director, Wizcraft International Entertainment Pvt Ltd, will be addressing the BeaWorld Festival of Events and Creativity in Coimbra, Portugal later this week, becoming the first Indian entrepreneur to take stage at this premium global event industry convention and...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories