MAM

Lodestar Media bags Sapat Group's media duties

MUMBAI: Lodestar Media has won the Rs 50 million media duties of the Sapat Group of Companies. The company has diversified businesses in tea, pharmaceuticals, real estate and information technology.

 

 

Citing the reason for awarding their media duties to Lodestar, Sapat Group director international operations Nikhil Joshi says, "We did an assessment and found that Lodestar had a better fit with us and our brand proposition and hence we decided to entrust them with our media business."

Joshi also informs that major expansion plans were underway at the company and to support that a new television centric campaign was being planned coupled with a few other activities.

 

 

Speaking about the win, Lodestar and Interface Media's national media director Nandini Dias says, "We were called to make a presentation to the company, after which we won the account. I believe we gave a sound presentation and am very happy to have won this account."

 

 

The new television campaign, which has been done by TBWA Anthem, will be rolled out soon, Joshi informs. "A large part of the creative effort was also contributed by Prahlad Kakkar, who has shot the ad and Sunil Alagh, who provided us with value adds for our brand proposition," he says.

The creative duties of Sapat, which are at present handled by TBWA are also under reviewal and the company will kickstart the process of finding a new creative partner once the campaign is underway.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/19/kalinga.jpg?itok=7Eg5t2PJ
Kalinga TV appoints Aidem Ventures as their exclusive “Ad – Sales Representative”

Aidem Ventures, an independent media consulting and marketing solutions company has been mandated to handle ad sales for Kalinga TV, a 24-hour Odia news channel.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/19/dentsu.jpg?itok=ZUsyd_Dr
Dentsu One stages a walkout for Queo’s latest campaign with Jacqueline Fernandez

The rapid growth in the number of high net worth individuals (HNIs) and aspirational lifestyles and consumer demographics has led to a demand for luxury living.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/19/white.jpg?itok=TIVffL0i
White Rivers Media wins Shorty Social Good Award for Viviana Mall’s ‘Stop Acid Sale’ Campaign

White Rivers Media has won the esteemed Shorty Social Good Award for Viviana Mall’s ‘Stop Acid Sale’ Digital campaigns.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/19/social.jpg?itok=xs9epXAt
Social Kinnect Appoints Bharat Suri as the Vice President of Operations

Social Kinnect, one of the largest independent Digital Marketing agencies in India, recently announced the appointment of Bharat Suri as Vice President of Operations.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/19/urrency.jpg?itok=lZk2Pj7b
The Currency of Experience Has Global Value

Research from YouGov on behalf of Priority Pass™, the world’s leading and original airport experiences program, has found that the trend for experiences over material goods is global.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/19/WATConsult.jpg?itok=Oiz6xb6y
WATConsult becomes the 'Highest Awarded Indian Agency' at Epica Awards with 2 Golds and 1 Silver Metal

WATConsult, the digital and social media agency from Dentsu Aegis Network led the Indian tally at Epica Awards by winning 3 out of the 9 awards won by Indian agencies in total. WATConsult’s #PowerlessQueen bagged 2 Golds and 1 Silver metal, making it the best performing and highest awarded Indian...

MAM Media and Advertising Media Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/19/sabbas.jpg?itok=CK3avJj0
Sabbas Joseph to address BeaWorld - international festival of events in Portugal

Sabbas Joseph, Co- Founder & Director, Wizcraft International Entertainment Pvt Ltd, will be addressing the BeaWorld Festival of Events and Creativity in Coimbra, Portugal later this week, becoming the first Indian entrepreneur to take stage at this premium global event industry convention and...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/16/rs.jpg?itok=npu6o4K2
‘Beautiful by Nature’: JOYquestions Stereotypes in a Brand New Campaign with Mouni Roy

People are conditioned into following certain pre-defined beauty standards of how a woman should look, behave and carry herself around. Physical appearance has always been the yardstick to measure a woman’s beauty

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/16/stdoud.jpg?itok=Ssn_LDuQ
India gets their first-ever international standard Motion Capture Lab

An institution in the entertainment & storytelling sector, Famous Studios once again proves its leadership position.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories