MAM

Brand-comm Survey '05: Murthy most admired business leader

MUMBAI: Infosys chairman and chief mentor Narayana Murthy has emerged as India's most admired business leader, for the 4th consecutive year, in a survey conducted by Brand-comm. The management students of 12 leading management institutes across the country who participated in the survey admire Mr. Narayana Murthy for being a visionary that he is, and for his value systems.

 

 

Ratan Tata, Chairman of Tata Group, occupies second position in the list of most admired business leaders. Interestingly, Ratan Tata had a much lower rating last year. All the management students who chose Ratan Tata admire him for his leadership qualities. Azim Premji, Chairman of Wipro Technologies follows closely, occupying the third position.

According to the study, the Ambani sons seem to have dropped in the popularity charts. The others mentioned in the survey include leaders like Sunil Mittal, Kumaramangalam Birla, Kiran Mazumdar Shaw, Vijay Mallya, Ram Dorai, Vivek Paul. Surprisingly no new names were cited by significant numbers over the last 4 years.

 

 

Ramanujam Sridhar CEO Brand-comm said, "Branding is a long term phenomenon. Narayana Murthy has consistently stood for values and ethics that management students (and investors) admire. He also demonstrates the value of personal branding. It has been our constant endeavour to track and learn about admired personal and corporate brands. It will make us happy, if Brand-comm annual study provides insights to marketers as well as Advertising and PR agencies."

The B-School students participating in the study named Infosys and Tata as the two most attractive Indian companies to work for. HLL, which occupied the top rank last year, has slipped to the third place. Both Infosys and Tata were chosen for providing the best work environment and work culture. Interestingly, this year, consulting firms like McKinsey and Boston Consulting are considered as the preferred choice of IIM students.

 

 

Tata Group was named as the "most admired corporate brand with operations in India". Infosys follows Tata in this category. As much as 14 foreign corporate brands have been mentioned as "the best corporate brand with operations in India".

The study also reveals that a majority of the B-School students, who are next generation business leaders, have expressed their desire to become entrepreneurs rather than work for an organisation. This trend is fuelled by the success of leading entrepreneurs who have significantly contributed to the overall growth of the economy and serve as role models to future managers.

Pavan Padaki, Director - Creative Planning, Brand-comm, who has been the architect of this study for the past four years, said, "Consulting, Software/EDP, Banking/Financial Services, FMCG, followed by Investment Banking continue to be the top five industry sectors as a choice for immediate placement. The IIMs preference for "Consulting" is significantly higher when compared to the other B-Schools. Surprisingly, the much-hyped sectors like Telecom, Bio-Tech, Pharma /Healthcare, Insurance, BPO, Fashion, Retail etc. are yet to be attractive for the B-School students this year too. "

Every year Brand-comm undertakes annual B-School Study with the objective of getting an insight into business leaders and companies admired by the management students of the leading B-schools in India and to give a cross-sectional view of the psyche of B-school students, who are on the threshold of entering the corporate world. The idea is also to study the power of 'personal branding' in today's business scenario.

12 business management schools (including 5 IIMs) participated in the study and a total of 309 final year B-School students responded to a self-filling questionnaire.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/pretty.jpg?itok=k3d6mOBR
Fogg maker takes on fairness creams with Pretty24

Taking a stab at fairness creams’ perennial message of fair skin being the benchmark beauty and success, Fogg deodorant maker Vini Cosmetics (Vini) is touting the idea that every shade of skin is equally beautiful. The company has been plugging the primetime of mainline television channels for the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/brain.jpg?itok=kT6QQo-H
55% marketers make better decisions with machine learning: iProspect report

MUMBAI: Digital agency iProspect has released its third annual Future Focus whitepaper geared to examine how machines and technology are impacting marketing and advertising in the year ahead. The paper takes a look at how brands can make the most of machines in 2018, from facilitating seamless...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/PAISABAZAAR.jpg?itok=F6V0tnEn
Paisabazaar aims Rs 1500 cr mutual fund AUM by 2018

MUMBAI: Paisabazaar has announced that assets under management (AUMs) garnered through its mutual funds products crossed Rs 1000 crore mark last month. The organisation says it is confident of reaching Rs 1500 crore of AUM by March 2018. The fin-tech company launched mutual funds on its platform...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Blackberrys-AW_0.jpg?itok=0mzgSZY0
Blackberrys gives digital mandate to FoxyMoron

MUMBAI: Menswear fashion brand Blackberrys has assigned its digital mandate to FoxyMoron after a multi-agency pitch. The account will be managed from the agency's north office. As per the mandate, FoxyMoron will be managing the digital creative, media, search engine optimisation as well as website...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Anushka-sharma.jpg?itok=x423bbje
Kajaria Ceramics launches campaign with Anushka Sharma

MUMBAI: Kajaria Ceramics through its subsidiary Kajaria Bathware has launched a 360-degree marketing campaign with Anushka Sharma who was recently announced as the brand ambassador. By investing in this marketing campaign and an extensive distribution network Kerovit, the bath solutions brand by...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/grnnnply.jpg?itok=r7doZ2jY
Greenply questions your plywood choice

MUMBAI: Greenply has launched its new campaign to make consumers aware that there are consequences of compromising on the quality of plywood used in their furniture.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/yannic.jpg?itok=pWYoYT0q
NBA partners Jabong to operate official online store

The National Basketball Association (NBA) and Jabong, India’s fashion and lifestyle e-commerce platform – today announced a multiyear partnership extension that will provide fans access to authentic NBA merchandise in more than 730 cities across India.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Maaza_Gold_0.jpg?itok=xz_AR_Ph
Coca-Cola launches Maaza Gold

MUMBAI: Coca-Cola India has announced the launch of 'Maaza Gold', a premium mango drink made from the choicest of mangoes.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Cipla.jpg?itok=2lTgIAb-
Cipla launches TVC for ActivKids Immuno Boosters

MUMBAI: Mothers’ concern for their children’s health goes to the extent of restricting them from indulging at times. Capturing one of these many concerns, Cipla has released a new TVC for its kids' immunity supplement ActivKids Immuno Boosters.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories