TCS owns the intellectual property rights (IPR) for the software dBT 24x7, developed by its creativity and innovation lab. The software will be distributed across the world through a dBTS network which supports over 900 certified de Bono instructors.

"Nothing is more important than human thinking. We have done very little about thinking for the last 24 centuries. I have developed tools for human thinking and am now working with TCS to turn these into usable digitized versions that can be utilized by all organizations across the globe," said Dr. Edward de Bono.