| This development comes in the wake of a pitch held
in early February, when the company called incumbent agencies Mindshare,
which handles the television media business of Bajaj, and Insight,
which handles the print media business, along with challenger Starcom
for presentations. Subsequently, Insight was selected for the Discover
brand.
Speaking on the occasion, Insight president Raj Gupta said, "Insight's
way of approaching media seems to be working. The Bajaj Discover
team has validated this by extending our association and trusting
our understanding of the impact media brings on Brand building."
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