Good Relations consolidates India ops, appoints new COO

MUMBAI: Public relations firm Good Relations (India) Pvt. Ltd. (GRI) has appointed Meenakshi Sachdev Varma as its chief operating officer, with immediate effect.

Good Relations also announced several new business acquisitions in each of its offices in Mumbai, Delhi, Bangalore, Chennai and Kolkata.



The Mumbai office has bagged the Golden Jubilee celebrations of the Filmfare Awards and the forthcoming Pond’s Femina Miss India (PFMI). The agency will also handle UTV's television content production division.

GRI’s Bangalore operations recently bagged the WorldSpace account, Jockey and global technology companies Mysys and OPI (Outsource Partners International).



While GRI, Delhi, recently added leading brands including Cartier, E-charge, Max Healthcare, Manna Studio Line and Deakin University and APSEMA to its portfolio. GRI Chennai has strengthened its position with the addition of global NGO World Vision and BPO player Prodapt Solutions.



Varma, who has been a part of the industry for 15 years, has worked with some of the finest brands in the world, adding to her vast experience of servicing clients across sectors. Having worked earlier at Good Relations, she went on to head several prestigious organisations. She will be reporting to Good Relations chairman Anthony BM Good and will be responsible for the company's all India operations as well as developing new areas of business, at the domestic as well as international level.

"I am delighted to have Meenakshi on board once again and am confident that she will prove to be an able leader, guiding the company in fulfilling its mission – of excellence in service in all areas of Public Relations and corporate communications – with innovative PR programmes strategically tailored to meet the specific needs of individual clients as well as providing rewarding career paths to our employees so that working with us is both challenging and satisfying," said Good.

Latest Reads
SVG Columbus debuts with big wins at IAMAI's 8th India Digital Awards

SVG Columbus has been honoured with 2 Golds and 1 Silver by the Internet & Mobile Association of India (IAMAI) on its debut. For the record, SVG Media was acquired by Dentsu Aegis Network in April 2017. Post the acquisition, SVG Media launched Columbus – an agency focused on Data Driven...

MAM Marketing MAM
81% Indians find ads intrusive: KMB study

MUMBAI: A well-executed multichannel campaign is a thing of beauty. But over one in four of the campaigns we see are not well integrated, and consumers are much more critical than marketers about campaign connectivity. Also, less than half of all campaigns take full advantage of different channels...

MAM Marketing MAM
Vivo YouTube campaign saw better response using Vogon

MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign - ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer...

MAM Marketing MAM
Big Bazaar launches game to promote R-day sale

MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s innovative deal game is set to transform the shopping experience in India....

MAM Marketing Brands
Inito gives anxious couples hope through its new ad

The desire to have children is something that is harboured by millions of couples. But, in the eagerness to do so, many times this whimsical process ends up becoming strenuous and stressful for many. In order to help beat the woes for many such couples, Inito, a medical technology company, has...

MAM Marketing Brands
Vernacular content consumers to be 2.5 times English by 2021: Deloitte

MUMBAI: Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE (VoLTE) technology services and over-the-top (OTT) platforms, apart from other trends.

MAM Marketing MAM
IAA's new initiative seeks to end rigidity in office timings

A new social initiative titled #WorkToLiveToWork has been undertaken by the International Advertising Association’s (IAA) India chapter with Nandini Dias, managing committee member of IAA and CEO of Lodestar India, at the helm. Dias lost two colleagues in separate accidents related to railways...

MAM Media and Advertising People
PVR promotes cleaner air

MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.

MAM Marketing Brands forays into furniture

MUMBAI: In a move to further expand its product categories,, India’s first B2B e-commerce platform for hospitality procurements has announced its entry into furniture, fixture and equipment (FF&E) segment.  With over 50 brands and more than 5000 products from across the globe,...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories