Amway forays into skincare
market, launches cosmetic brand
Indiantelevision.com
Team
(3 February 2005 7:00
pm)
NEW DELHI: Leading FMCG firm Amway India today announced
its foray into the Rs 3,250 million skincare market with the launch
of cosmetic brand Attitude and has signed Diya Mirza as the brand
ambassador.
According to a statement, Attitude will be sold exclusively
through Amway's 4,00,000 distributors spread across the country, Amway
India MD and CEO William S Pinckney said after launching five products
under Attitude brand - cleanser, toner, moisturiser, face wash and
sunscreen lotion here.
Amway India, a wholly-owned subsidiary of $ 6 billion Amway Corp,
expects 10 per cent growth by the end of the present financial year
current with the trend continuing next year too.
