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Indiantelevision.com's Media, Advertising & Marketing Watch
 
Monster ties 'knot' with Shaadi.com
 
Indiantelevision.com Team
(3 February 2005 2:00 pm)
 
MUMBAI: Global online careers network Monster's Indian arm Monster India has announced an exclusive strategic alliance with matrimonial service provider Shaadi.com owned by People Group.
 
 
As part of the alliance, Monster India will host Shaadi.com's job channel and drive job seekers to the hosted site with banner advertisements and an exclusive career newsletter to their subscribers, informed a company release.
 
 
"The relationship is a demonstration of the synergy between the job seeking audience on Monster and those seeking life partners on Shaadi.com. In reaching out to the diverse audience on Shaadi.com we will deliver a wide-ranging talent pool to employers and help the job seekers reach out to some great opportunities in the market," said Monster Asia president and MD Arun Tadanki.
 
 
People Group president and CEO Anupam Mittal said, "By helping people find a life partner Shaadi.com addresses one of the most important decisions in their life. Our alliance with Monster is an extension of the same philosophy and helps us also to be a part of another important life decision - the right career choice. Monster's global career network ties in well with our global member base."
 
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