Mudra launches new agency to handle J&J business win

MUMBAI: The Mudra Group, which has won the creative duties for the Johnson & Johnson’s skincare brands, has launched a new agency Canvas Communications to handle the same.

Canvas Communications will be Mudra Group’s regional agency brand for the West. The J&J skincare brands that Canvas Communications is looking after are Neutrogena and Clean & Clear. Internationally, these brands are with the DDB Network.


Geeta Rao has been appointed creative advisor and head J&J, while, Kiran Dhameja is the business head on the J&J brands.

Rao said, "Neutrogena and Johnson and Johnson represent a terrific creative opportunity. This is a category that has tremendous potential for award winning work. I have seen that earlier on Ponds, Dove and Lakme."

Rao has been regional creative director - Asia Pacific with Ogilvy in Thailand. She has handled all of Ogilvy's personal care brands for Unilever - Dove, Lakme, Pears, Naturals and Aviance. She has also been creative advisor Saatchi & Saatchi on their Proctor and Gamble business that includes Olay and Ariel.

Dhameja has been part of Mudra earlier and has worked on the McDonald’s business for nearly four years. She brings to the table over a decade of experience in advertising and marketing communication, also covering retail branding and design. In the past she has been with agencies like Vyas Giannetti Creative, SSC&B Lintas and Grey Worldwide.



Team J&J will work closely with, and is linked into the DDB network. Mudra MD and CEO Madhukar Kamath said, "We wanted the J&J business to be managed by a dedicated team, which was housed separately, and operated as an independent unit, within the Mudra Group. Canvas is a good opportunity to do that. With growth and our eagerness to offer our expertise to clients, it makes sense for us to cater to client needs through dedicated teams. We have a senior team with fantastic credentials, and some really good talent driving Canvas."



Canvas Communications manages a clutch of businesses including J&J and Orpat. The agency will tap into the immense growth opportunities the region has to offer. The agency will provide full-fledged integrated communications solutions to its clients, based on the integrated marketing communications competencies.

Latest Reads
Infosys & HP tie up for digital transformation

MUMBAI: Infosys and HP have launched joint Retail Point of Sale (RPOS) and Enterprise Device as a Service (DaaS) solutions to help businesses accelerate digital transformation as part of the HP Global System Integrator (GSI) Alliance Program.

MAM Marketing Brands
Robbie Grewal directs 'youthful' Coolpad TVC

MUMBAI: Coolpad, a global leader in smartphone manufacturing and integrated wireless data solutions, has recently launched a TVC for Coolpad Cool 1.

MAM Media and Advertising Ad Campaigns
ITW Playworx co has Sachin's Billion Dreams mandate, releasing today

MUMBAI: Matchbox Media, a media arm of ITW Playworx bagged the overseas media duties of Sachin: A Billion Dreams, the top starrer and much awaited Indian biographical film. The movie directed by James Erskine and produced by Ravi Bhagchandka Carnival Motion Pictures, starring Sachin Tendulkar,...

MAM Media and Advertising Account
'17 IPL buzz doubled, Virat sliped six spots & Voda had most engaging content

Maxus, the global media agency of GroupM, has analysed the social conversations that happened around IPL Season 10. This study has been done by Maxus Mesh – the marketing command center and dialogue engine that reads environmental signals in real-time.

MAM Marketing MAM
IGS-powered Infosys Data Lake on Amazon Web launched

MUMBAI: Infosys, a global leader in consulting, technology, outsourcing and next-generation services, announced the launch of the Infosys Boundaryless Data Lake offering powered by its Information Grid Solution on Amazon Web Services (AWS).The solution allows enterprises to do more with their data...

MAM Marketing Brands
Volini gets a #PatOnTheBack from Lintas

MUMBAI: We as children have been our parents’ top priority, sometimes even at the cost of their well-being and happiness. While the pain they took mostly remains hidden from us, can we ever give back enough? We know, we can’t; but isn’t there joy in the attempt.

MAM Media and Advertising Ad Campaigns
Havas Health & You to broaden APAC offering with Sorento buy

MUMBAI: Havas Group is expanding its capabilities and footprint in the important and burgeoning Indian market by adding Sorento to its roster of agencies. Sorento will integrate the Havas Health & You business unit and be rebranded Havas Life Sorento. This strategic acquisition will allow Havas...

MAM Marketing MAM
ASCI bags gold award for mobile app 'ASCIonline'

The Advertising Standards Council of India (ASCI) has bagged the gold award for their Mobile App “ASCIonline” to receive consumer complaints against false advertisement at the Global EASA Best Practice Awards 2016.

MAM Marketing MAM
Maxus wins media mandate for ICC Champions & ICC Women’s World Cup

Marketing communications consultancy Maxus has won the media mandate in India for ICC Champions Trophy and ICC Women’s World Cup 2017 to help marketers build profitable relationships between consumers and their brands.

MAM Media and Advertising Account

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories