Bose starts retail operations in Kolkata

MUMBAI: Bose Corporation, which deals with audio technology,has launched retail operations in Kolkata. It has thus strengthened its retail footprint with a total of ten company owned showrooms across the country.



The Bose Kolkata Store is a Bose Experience Outlet and will offer products for the home segment. This new outlet is aimed at extending the Bose Experience to consumers in Kolkata, a high-potential market that is rapidly growing the company adds.



Similar to the Bose flagship stores, the Bose Experience Outlet will provide personalised services to each customer with the emphasis on showcasing Bose products. The Bose Store is designed to cater to music connoisseurs with its Bose Experience. The company says that the store has systems displayed in such a way that it allows the consumer to comfortably interact with the products and understand the benefits that the unique Bose technologies offer.



Bose GM Ratish Pandey said, "Our entry into the Kolkata market is fuelled by customer requests and the tremendous response received during our product launches and Bose Connect Programmes organised here. This store marks our entry in the eastern market making Bose Corporation's presence not only stronger in India but also making our products accessible to a larger number of consumers."

The Bose Experience Outlet's offerings include the Bose Lifestyle Series and 321 family of Home Entertainment Systems, select home entertainment speaker systems and stereo speaker systems. In addition, the Wave Systems - a range of complete music systems, can also be experienced at the outlet. One can check out travel accessories like the Acoustic Noise Canceling Headsets and accessories for the computer such as the Triport Headphones and the Companion 2 and Companion 3 Multi Media Speaker Systems.

Bose has already been present in Kolkata through its Professional Systems Division office. This division is responsible for providing complete turnkey audio, video and control system solutions for public spaces such as offices, auditoriums, places of worship, shopping malls, hotels etc. Some of the installations include the Star Theatre, ITC Sonar Bangla, the Roxy Lounge at the Park, Music World.

Latest Reads
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories