MAM

Bose starts retail operations in Kolkata

MUMBAI: Bose Corporation, which deals with audio technology,has launched retail operations in Kolkata. It has thus strengthened its retail footprint with a total of ten company owned showrooms across the country.

 

The Bose Kolkata Store is a Bose Experience Outlet and will offer products for the home segment. This new outlet is aimed at extending the Bose Experience to consumers in Kolkata, a high-potential market that is rapidly growing the company adds.

 

 

Similar to the Bose flagship stores, the Bose Experience Outlet will provide personalised services to each customer with the emphasis on showcasing Bose products. The Bose Store is designed to cater to music connoisseurs with its Bose Experience. The company says that the store has systems displayed in such a way that it allows the consumer to comfortably interact with the products and understand the benefits that the unique Bose technologies offer.

 

 

Bose GM Ratish Pandey said, "Our entry into the Kolkata market is fuelled by customer requests and the tremendous response received during our product launches and Bose Connect Programmes organised here. This store marks our entry in the eastern market making Bose Corporation's presence not only stronger in India but also making our products accessible to a larger number of consumers."

The Bose Experience Outlet's offerings include the Bose Lifestyle Series and 321 family of Home Entertainment Systems, select home entertainment speaker systems and stereo speaker systems. In addition, the Wave Systems - a range of complete music systems, can also be experienced at the outlet. One can check out travel accessories like the Acoustic Noise Canceling Headsets and accessories for the computer such as the Triport Headphones and the Companion 2 and Companion 3 Multi Media Speaker Systems.

Bose has already been present in Kolkata through its Professional Systems Division office. This division is responsible for providing complete turnkey audio, video and control system solutions for public spaces such as offices, auditoriums, places of worship, shopping malls, hotels etc. Some of the installations include the Star Theatre, ITC Sonar Bangla, the Roxy Lounge at the Park, Music World.

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