MAM

Bose starts retail operations in Kolkata

MUMBAI: Bose Corporation, which deals with audio technology,has launched retail operations in Kolkata. It has thus strengthened its retail footprint with a total of ten company owned showrooms across the country.

 

The Bose Kolkata Store is a Bose Experience Outlet and will offer products for the home segment. This new outlet is aimed at extending the Bose Experience to consumers in Kolkata, a high-potential market that is rapidly growing the company adds.

 

 

Similar to the Bose flagship stores, the Bose Experience Outlet will provide personalised services to each customer with the emphasis on showcasing Bose products. The Bose Store is designed to cater to music connoisseurs with its Bose Experience. The company says that the store has systems displayed in such a way that it allows the consumer to comfortably interact with the products and understand the benefits that the unique Bose technologies offer.

 

 

Bose GM Ratish Pandey said, "Our entry into the Kolkata market is fuelled by customer requests and the tremendous response received during our product launches and Bose Connect Programmes organised here. This store marks our entry in the eastern market making Bose Corporation's presence not only stronger in India but also making our products accessible to a larger number of consumers."

The Bose Experience Outlet's offerings include the Bose Lifestyle Series and 321 family of Home Entertainment Systems, select home entertainment speaker systems and stereo speaker systems. In addition, the Wave Systems - a range of complete music systems, can also be experienced at the outlet. One can check out travel accessories like the Acoustic Noise Canceling Headsets and accessories for the computer such as the Triport Headphones and the Companion 2 and Companion 3 Multi Media Speaker Systems.

Bose has already been present in Kolkata through its Professional Systems Division office. This division is responsible for providing complete turnkey audio, video and control system solutions for public spaces such as offices, auditoriums, places of worship, shopping malls, hotels etc. Some of the installations include the Star Theatre, ITC Sonar Bangla, the Roxy Lounge at the Park, Music World.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/Nikhil_Nanda.jpg?itok=XJi2h5dp
Innovation, customer-centric approach core to JHS Svendgaard's marketing strategies

One of the leading oral-care product manufacturers and exporters, JHS Svendgaard Laboratories Ltd, had an exciting 2018 with the company clocking in revenue of Rs 143 crore, besides adding some impressive clients towards its core contract manufacturing business of toothpaste, toothbrushes and...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/grand.jpg?itok=GeThZ6xA
Grofers buckles up India for the Grand Orange Bag Days

India’s biggest Grocery Sale – Grand Orange Bag Days by Grofers is just around the corner and the brand has left no stone unturned for the launch of the Sale.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/ogilvy_0.jpg?itok=XReIdSvz
Ogilvy announces new APAC creative leadership team

Ogilvy has announced the names of its new capability leadership team in the Asia-Pacific region as a next step in the agency’s transformation journey.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/budwa.jpg?itok=6y7pZ03i
Budweiser Experiences launches first ever streetwear collection in India

Budweiser Experiences has unveiled its first-ever street-wear collection ‘BUDXSTREET’- in collaboration with five leading culture shapers in the country, namely VegNonVeg, Huemn, NorBlackNorWhite, Hanif Kureshi and Boxout.FM-in India.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/cococ.jpg?itok=vdY2jflH
Dentsu Webchutney, Swiggy help you save an hour every day

For its latest campaign, Swiggy has partnered with Dentsu Webchutney, the digital agency from Dentsu Aegis Network, to tell people how Swiggy can help them save one hour in the day, and what to do with it.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/Priyanka-Mehra-%281%29.jpg?itok=FaeCYDZB
Havas Group India appoints Priyanka Mehra as director marketing and communications

Havas Group India has appointed Priyanka Mehra as director marketing and communications. The appointment is in line with unifying communications across all disciplines under the Havas Group umbrella. Her remit includes working with the senior leadership in India and the regional communications team...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/avvtar.jpg?itok=yW-DNlBn
Avvatar sports nutrition urges people to take up a habit instead of a resolution in their new-year digital campaign #aadatbanalo

New year approaches and everyone starts making resolutions. And not surprisingly, most of those resolutions are about getting fit, losing weight and getting in shape.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/filmfare.jpg?itok=ZwF_8YbS
Worldwide Media’s marquee digital property filmfare short film awards announces the 3rd edition

Filmfare, the most credible name in the Indian entertainment industry is back with the 3rd edition of the prestigious Filmfare Short Film Awards 2019. The platform is inviting entries till 31st January.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/qatar.jpg?itok=rzs0Cjxw
Qatar Airways launches Hollywood-style campaign 'A World Like Never Before'

Qatar Airways started the new year with the launch of the airline’s biggest and most cinematic brand campaign to date, ‘A World Like Never Before’. Conceived and created by 180 Kingsday – Qatar Airways’ agency on record – and produced by London production company, Ridley Scott Associates Films, the...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories