MAM

30% online consum30% online consumers turn to cable TV websites for news: JupiterResearchers turn to cable TV websites for news: JupiterResearch



Newsletters     Email Story     Print    Comment

Indiantelevision.com's Media, Advertising, Marketing Watch

 

30% online consumers turn to cable TV websites for news: JupiterResearch

 

Indiantelevision.com Team

(21 December 2005 8:00 pm)

 

MUMBAI: Cable television and portal websites are well-positioned to dominate the online news market. A study done by JupiterResearch revealed that while most online consumers still get their national and international news from television, 30 per cent of online consumers turn to cable TV news sites for their national and international news versus 29 per cent for print newspapers.

 

JupiterResearch's report titled "The Future of News," discusses this issue, as well as who the major players will be and what news organisations must do to succeed within the changing media landscape.

 

 

News websites will need to make some key changes over the next one to two years in order to remain competitive. Among these changes are to embrace the "grammar of connectedness", the features that link web publishers to each other and to their readers more closely, such as syndication, aggregation, outside-the-site linking and feedback.

 

 

"Web news organisations must think of their fundamental product as the story, and not the site. A website is not experienced as a coherent product, but rather as individual pages, each of which serves as an entry point. Also, far too few web news publishers have adopted the emerging "grammar of connectedness" that will drive growth on the web in the next five years," said ," said JupiterResearch analyst Barry Parr.

The popularity of web content over offline newspapers means newspapers must adapt to meet the needs of their changing audiences. Newspapers are advised to look to the web not just to retain their older, offline user base, but to attract a younger - and in many cases, entirely different - group of users as well. Taking a predominantly local approach is another necessity for newspapers, since television and cable TV news sites already attract the most national and international news seekers.

"It is no surprise that newspaper circulation is declining. The internet has been eating away at the time consumers spend with other media. And now it is actually dictating an entirely new set of news habits and expectations," said JupiterResearch senior vice president of research David Schatsky.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/ulka.jpg?itok=8K5pFHOE
FCB Ulka wins creative mandate for Kurl-on

FCB Ulka has announced that it has won the creative mandate for mattress manufacturer Kurl-on. The agency will be looking after all the creative aspects of the brand including advertisements, serving from the Bangalore office.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/Sodexo-Zone-Startups.jpg?itok=szA3JzaM
Sodexo, Zone Startups launch enterprise foodtech program

Hospitality company Sodexo, in partnership with Zone Startups, has announced an Enterprise Foodtech Program—an initiative to work with Indian start-ups and closely connect with the local digital and innovation ecosystem to strengthen food offers for its clients and consumers.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/vistara.jpg?itok=gUZfgrV0
Presenting the Vistara Festive Sale with fares starting INR 999 all-in

Vistara, India’s finest full-service carrier, today launched a 24-hours only ‘Festive Sale’ with fares starting at INR 999 all-in. Sale fares are available for all three classes of travel (Economy, Premium Economy, and Business Class) at discounts of up to 80% relative to standard last-minute fares...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/amin.jpg?itok=7UTxKJlQ
Lux Golden Rose Awards’ 3rd edition supports #HeForShe campaign

The third edition of the Lux Golden Rose Awards (LGRA) was recently concluded in Mumbai, congregating Bollywood stars to extend their support for UN’s #HeForShe campaign.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/prity.jpg?itok=E5Mjvjz1
Priority Pass introduces 800+ offers for its Members

Priority Pass, the original and market-leading airport experiences program, has introduced offers, which give Members access to discounts at airports across the world through its app and website.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/valay.jpg?itok=3yGhkklk
Kalpataru Mandates NeoNiche to Design and Deliver Their Event Marketing Initiatives

NeoNiche Integrated Solutions Pvt. Ltd, a 360-degree experiential marketing agency, recently won the events mandate for Kalpataru Limited. The account was won following a multi-agency pitch.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/Irdeto.jpg?itok=eeQdSVXq
Irdeto and African Wildlife Foundation Join Forces to Hunt Down Wildlife Crime Online

AMSTERDAM: The African Wildlife Foundation (AWF) and Irdeto have partnered to combat poaching and wildlife crimes online. The illegal selling of animal parts is the fourth biggest illicit industry worldwide behind drugs, counterfeit goods and human trafficking. These wildlife crimes not only...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/pra.jpg?itok=7TMSTsZx
Dentsu Webchutney launches new campaign for Platinum Days of Love

Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has launched Platinum Days of Love’s new season’s collection with the campaign #LoveSoRare, a series of 30 digital films inspired by the design story of the collection.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/renault.jpg?itok=MbzWydTd
Renault India’s social experiment to reveal ‘Who are India’s worst drivers’

With the thought to find ‘Who are India’s Worst Drivers?’ Renault India along with its creative agency Law and Kenneth Saatchi and Saatchi recently conducted a social experiment in the streets of Mumbai and New Delhi by monitoring the traffic violations that took place every hour across some key...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories