MAM

US creative marketing firms - Trailer Park, Creative Domain merge

MUMBAI: Two of the American entertainment industry's creative marketing firms - Trailer Park and Creative Domain will merge.

 

The new entity will provide diverse entertainment marketing services in Hollywood. The new company, which will be known as Trailer Park, is backed by a financial commitment from Lake Capital, a private equity firm that invests in growing services companies.

The merger brings together Trailer Park, which is known for its theatrical trailers and teasers for major motion picture studios, including 20th Century Fox, Disney, DreamWorks, New Line Cinema, Paramount and Universal, and Creative Domain, which shares the same clientele but focusses on brand building campaigns in home entertainment products, such as DVDs and online games.

 

 

Trailer Park founder and CEO Tim Nett says, "We are creating the broadest platform of creative marketing services for the entertainment industry. Together, the capabilities of our two firms will allow us to deliver marketing services for our clients not only in theaters and on television, but also via new distribution platforms, including cell phones, PDAs and other wireless devices, and online."

Trailer Park president Benedict Coulter says, "We have worked in conjunction with Creative Domain for many years and have admired each other's work. Tim and I have always seen Creative Domain as one of the leading producers of brand-building campaigns for our mutual studio clients, particularly for home entertainment".

Creative Domain co-founder Joel Johnston says, "With the window between theatrical and DVD release becoming narrower, coupled with the increasing importance of video and online games as entertainment franchises we believe that Creative Domain's strength in home entertainment is a natural complement to Trailer Park's established trailer business, allowing our combined companies to offer a strategic expertise to support all of the studios' needs."

 

 

Headquartered in Hollywood with 300 creative and marketing professionals, Trailer Park will now be able to offer services for all of the numerous forms of entertainment its studio clients produce delivered in formats that include wireless and mobile communications, such as podcasts and streaming video.

The company's divisions include:

- Theatrical offers three main products, movie trailers, teasers, and television promotions for movies. Trailer Park Theatrical provides all of its services in-house, including writing, editing, graphics, website development, and music.

- Home Entertainment provides creative services for the DVD release campaigns of movies, including DVD menu navigation design, extras, and packaging, and video game advertising.

- TV offers creative services for network and cable television shows, made-for-TV movies, and new programme launches.

- Print creates movie, television program, and live entertainment marketing print materials, including 'one sheets' used in theaters, billboards, newspaper, and magazines.

- 1741 Films, Trailer Park's commercial advertising production and motion graphics division, offers products in five areas: brand identity, entertainment advertising, live action, "main titles," and television commercials.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/Rubeena-Sigh-CEO-iProspect-India_hirespic.jpg?itok=8sjWWNiQ
iProspect India launches initiative to empower women

iProspect India, the digital performance agency from Dentsu Aegis Network, has announced its Women@iProspect initiative that will focus on safety, gender diversity, and leadership for its female employees. The initiative is a part of its Women@Dan programme.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/mm.jpg?itok=5I7BE3LL
Mumbai Mirror launches the 2nd leg to the city-wide campaign ‘Operation Khataara’

Mumbai Mirror, the city’s favorite daily, takes its civic campaign ‘Operation Khataara’ to the next level by launching a multimedia campaign.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/role.jpg?itok=I0e8t7go
Role Expansion for Vincy Jathanna, Ipsos Observer IndiaService Line Head

Keeping in view Vincy Jathanna’s stellar performance in growing the business of Ipsos Observer in India

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/WATConsult.jpg?itok=ls3AI8Ud
Guest Column: To win and how to win - The always good question in advertising

Advertising - the shiny shop front of marketing, is famously not a fixed entity. It moves, morphs, adapts, transfigures, gets deformed and always rests with a new face every few months.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/Abhyuday_Jindal-Ajey_Shiledar-Anil_Nair.jpg?itok=hIE2hNZx
L&K Saatchi & Saatchi wins creative mandate of Jindal Stainless Group

Leading Stainless steel conglomerate, Jindal Stainless Ltd. has announced the appointment of L&K Saatchi & Saatchi as its creative Agency on Record (AoR). The appointment follows a multi-agency pitch, which was won convincingly by the Publicis Groupe-owned agency for its superior...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/Olympic_Gold-Tata_Motors.jpg?itok=7PDtt9QW
Tata Motors launches elite wrestlers development program

After announcing itself as the principal sponsor of the Wrestling Foundation of India (WFI) in August, Tata Motors Commercial Vehicles Business Unit (CVBU) has further extended its support to the sport in an exemplary way by setting up the ‘Tata Motors Elite Wrestlers Development Program’. The...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/Believe.jpg?itok=Kd-jOrDg
Thrive Global India launches editorial campaign - 'Believe'

Thrive Global India recently launched its editorial campaign “Believe”, which will tell extraordinary stories of finding and nurturing belief in situations that, at the outset, appear bleak. This was kickstarted by an honest conversation between Thrive's founder and CEO Arianna Huffington and actor...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/ficci.jpg?itok=4K2Fvclx
Indian Foodservice industry to reach Rs 5,52,000 crore by 2022 with a 10% growth

Industry leaders of the Indian Food Service Retail sector today highlighted the upcoming golden decade of the growth in the industry driven by the changing consumer behaviours and influx of technologies within the business.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/PPL.jpg?itok=JQRkXGlN
SIMCA Members join PPL, for monetizing their Public Performance Rights

Members South Indian Music Companies Association (SIMCA) has entered into an agreement for monetizing its public performance rights with Phonographic Performance Limited (PPL).

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories