Sony Computer Entertainment acquires Guerrilla Games

MUMBAI: Sony Computer Entertainment (SCE) has acquired Guerrilla Games to further expand its development capability as part of Worldwide Studios (WWS).


In a strategic move to secure long term excellence in game development for current and future PlayStation platforms, the acquisition of Guerrilla has formalised the already close working relationship between Sony Computer Entertainment and the studio.



Commenting on the acquisition, SCE WWS president Phil Harrison said, "Guerrilla have a great combination of creative, technical and production talent in their team and we have enjoyed a close working relationship with their management and staff for a number of years. I am delighted that they will now become a member of the SCE Worldwide Studios network of developers. As we prepare for the launch of PlayStation 3 next year, this acquisition strengthens our development portfolio to take full advantage of the exciting entertainment opportunities provided by PSP, PlayStation 3 and beyond."

Guerrilla managing director Hermen Hulst said, "Sony Computer Entertainment - with its truly global presence, leading platforms and commitment to innovation - is an ideal partner for Guerrilla and we are delighted to take our existing relationship to the next level."



Guerrilla B.V.(, based in Amsterdam, Netherlands is the award winning developer of the Killzone game for PlayStation 2, which has shipped close to two million units worldwide. The studio is currently working on a new Killzone title for PlayStation 3, early scenes of which were shown to wide acclaim when revealed at E3 earlier this year.

The studio is also developing a further game within the Killzone universe for PlayStation Portable (PSP). Guerrilla signed an exclusive development agreement with Sony Computer Entertainment Europe in March 2004 and the acquisition will help the team grow as a key creative element of the SCE Worldwide Studios network.

Latest Reads
Amagi partners with BARC India to offer monitoring of geo-targeted TV ad-campaigns

Amagi Media Labs has entered into a partnership agreement with India’s apex television viewership monitoring body BARC India to help advertisers monitor geo-targeted ad-campaigns of brands across TV channels.

MAM Media and Advertising AD Agencies
iProspect conceptualises unique digital video for ICICI two-wheeler insurance

iProspect India has conceptualized and executed a unique digital video for ICICI Lombard General Insurance in their latest campaign on two-wheeler insurance.

MAM Media and Advertising AD Agencies
eBay engages consumer with live game on FB

MUMBAI: Festive season is a busy time for Indian brands, especially the e-commerce players given the shopping spree the nation witnessed around the time. Thus it becomes important to brainstorm on new and unique ways to get the consumer’s attention; something different from the unbelievable...

MAM Media and Advertising Ad Campaigns
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People
Cornitos unveils 'Crispy' mascot

Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.

MAM Media and Advertising Ad Campaigns
Barbie's 'Power Of Play': Mattel, BBDO remind parents

MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part...

MAM Media and Advertising Ad Campaigns
Zee Mundo hires Steinbranding

MUMBAI: Steinbranding, the international design agency with headquarters in Buenos Aires, responsible for the image of more than 50 channels worldwide, was chosen by the major Indian media group, Zee Entertainment Enterprises to create the brand, naming and on-air & off-air branding for Zee...

MAM Marketing Brands
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories