Consumer Superbrands' second Indian edition launched

MUMBAI: Superbrands India Ltd has announced the launch of its second edition of Consumer Superbrands of India. This is the third project for Superbrands India, which was formulated in 2002 to promote the discipline of branding and pays tribute to outstanding brands in India.



This edition will see consumers participate in the scoring for identifying Superbrands. This is the first time in the history of Superbrands across the world that consumers have been involved in the process.

Superbrands partnered with AC Neilsen for the online consumer research. AC Neilsen designed the strategy for the online consumer opinion polls and its analysis.



The process of identifying the second edition of Consumer Superbrands was initiated by a three week online scoring campaign on for consumers, wherein 13,085 people logged on to

Collectively they scored an average of four categories each comprising a further average of 10 brands per category. More than half a million scores were registered.

The site had 169 product categories with 1699 brands up for scoring. Audiences added another 92 brands (many of them regional brands) and two categories which had a wide range from "Analgesics and Airlines" to "Edible Oils and Shampoos". Currently the results are being validated.


Superbrands India Limited MD Anmol Dar said, "We are delighted to offer brand managers a peep into the consumers' mind. Their scoring will help determine which brands, in their opinion, deserve the Superbrands status. When the short-listing is complete a panel of brand management experts will further score these brands."

He added, "The highest scoring brands will then be invited to participate in the second edition of India's Consumer Superbrands. From each category only one brand will be invited; the exception will be where the top brands have a score differential of less than half a point."

Superbrands recently completed its edition of the Business Superbrands of India, which was its second project here. The selection procedure, which spanned over a period of one year had a high profile 'Business Superbrands Council' which comprised 11 of the country's most significant business minds. The Business Superbrands were selected out of 92 categories and 834 corporate entities.

Latest Reads
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories