GE Money to invest Rs 450 million in India; launches first ever TVC

MUMBAI: GE Money has launched its first ever television commercial (TVC) in India, which has been conceptualised by JWT. It is expanding its branch presence in India and is targeting to reach over 200 branches in 2006 with an investment of Rs 450 million.

The TVC is for GE Money personal loans and features children to demonstrate simplicity, ease and innovation, with the core message being that GE Money is a 'can-do' brand that has the ability to say ‘Yes’ to people in need, even when others are saying ‘No.’



The commercial opens with a group of children desperately looking for something. Chintoo is a child with an incomplete project and hence, unhappy. A girl asks them what they are searching for, to which they all reply simultaneously "Chintoo Ki Smile"! Chintoo wants to build a hospital, but he faces resistance from all quarters, with everyone saying ‘No.’ Even the father refuses to help.

The girl smiles and tells the children confidently that they will find Chintoo’s smile. She leads them to a GE Money branch where Chintoo’s request for help is not turned down. The commercial ends with GE Money saying ‘Yes’ and giving Chintoo the means to complete his project. With its ‘Yes’ attitude and the ability to add extra, GE Money is successful in putting a smile back on Chintoo’s face.



GE Money India vice president personal loan Sunil Kapoor said, “One of GE Money’s strongest points of differentiation is that we are about saying ‘Yes’ to our customers, giving them more options, anticipating their financial needs and making the GE Money brand a preferred partner for life. GE Money is about funding aspirations and making dreams a reality. We are using TV for the first time in India as the medium allows us to communicate the emotion and significance of having the means to meet one’s goals. With this TV commercial, we are telling our customers that with GE Money you can say ‘Yes to More, ‘Yes to Smiles’.”

He added, “GE Money has a personal loan product for everyone – affluent, middle and mass segments. We have innovative products designed to meet varying needs as well as special product surrogate programs for self-employed individuals. This first-ever TVC by GE Money in India reflects our commitment to make it simpler for people to fund their aspirations.”


GE Money is the new name for GE Countrywide. Since September 2005, all existing GE Countrywide products - auto loans (new and used cars), consumer durable loans, two wheeler loans, personal loans and home equity-loans against property – have been consolidated under the GE Money umbrella brand. The joint ventures with SBI Card and Maruti will continue to use their existing branding, which enjoy a strong consumer mind space.

Latest Reads
Cornitos unveils 'Crispy' mascot

Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.

MAM Media and Advertising Ad Campaigns
Barbie's 'Power Of Play': Mattel, BBDO remind parents

MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part...

MAM Media and Advertising Ad Campaigns
Zee Mundo hires Steinbranding

MUMBAI: Steinbranding, the international design agency with headquarters in Buenos Aires, responsible for the image of more than 50 channels worldwide, was chosen by the major Indian media group, Zee Entertainment Enterprises to create the brand, naming and on-air & off-air branding for Zee...

MAM Marketing Brands
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands
Cadbury Bournvita Biscuits introduces new tiffin pack

Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.

MAM Marketing Brands
FCB Ulka wins advertising duties for AVT Premium

MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT...

MAM Media and Advertising Account
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories