MAM

Nokia unveils first flagship store in Moscow

MUMBAI: Amidst an array of multimedia effects and interactive kiosks, Nokia announced its intention of opening several Nokia Flagship Stores in "shopping capitals of the world." The first one was inaugurated today in the Pushkin Square district of Moscow, Russia.

 

In addition to generating sales, a key objective of each Nokia Flagship Store will be to showcase Nokia's complete portfolio of products and services, offering consumers an opportunity to experience the full benefits of mobility in a comfortable, cutting-edge environment.

"Through an innovative retail experience like the new Nokia Flagship Stores, Nokia aims to inspire and educate consumers to the benefits of mobility and broaden the appeal of the Nokia brand. It is a place for discovery and entertainment. Whether it is demonstrating the features and capabilities of our latest multimedia smartphone or assisting a consumer with their mobile email settings, we want to offer a relaxing, interactive environment for consumers to truly experience the power of mobility," said Nokia president and COO Olli-Pekka Kallasvuo.

 

 

At a Nokia Flagship Store, consumers can test the latest Nokia mobile devices and learn about new mobile services and technologies. Trained staff will be on hand to help consumers find a product or service that reflects their lifestyle and individual needs.

Interactive, multimedia displays will engage visitors as they visit the store, encouraging them to share images or send messages to friends... and connect with individuals around the world. Consumers will also be able to set-up their new devices, review service provider options and test the range of mobile enhancements related to their new phone.

One area of the Nokia Flagship Stores will be dedicated to mobile gaming with direct access to the N-Gage Arena, Nokia's global mobile gaming network. Visitors to the store will be able to experience the excitement of connected mobile gaming by playing Asphalt: Urban GT 2 and posting their best scores to the online rankings board shown on the display monitor. As more flagship stores open around the world, visitors will be able to compete directly against scores posted by those playing at other Nokia stores.

 

"Consumer focus is at the heart of our strategy and the Nokia Flagship Stores enable us to increase our focus at the retail level. Through the Flagship Stores we want to develop a close one-to-one relationship with consumers, listen to their feedback and find valuable consumer insights. This will be crucial information and allow us to faster respond with products and services that meet consumers' needs and desires. The concept behind the Nokia Flagship Stores represents something truly special in the retail world. It will be unlike anything consumers looking for a mobile phone have ever experienced," explained Nokia global retail and trade marketing director Cliff Crosbie.

The Nokia Flagship Stores will be opened in high-profile locations in major shopping destinations in the next couple of years. Like Moscow, each Nokia Flagship Store will be located in the best retail locations in high-traffic urban settings in major markets worldwide. Customer service will be the key driver. The Nokia Flagship Stores will be owned, managed and operated by Nokia to provide the best level of experience, education and inspiration in mobile device retailing.

The Nokia Flagship Stores will form the top end of Nokia's newly revised retail strategy that includes retail and operator partners and their more than 300,000 retail outlets globally. All of these customer outlets will remain essential to Nokia's ongoing success and continue to be the main sales channels in the future. The feedback and learnings received through the Flagship stores will be shared and implemented with Nokia's retail and operator partners.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/in-mobie.jpg?itok=4UWv0gI7
InMobi looks to monetise Tapjoy's inventory in India

MUMBAI: InMobi, a global mobile advertising and discovery platform,has recently partnered with Tapjoy, a platform for mobile advertising and app monetisation, to monetise Tapjoy’s inventory in India.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/alto.jpg?itok=uHS9cRhT
Alto Delhi Comic Con 2016 begins, on till 11 December

NEW DELHI – Alto Delhi Comic Con 2016 organized by Comic Con India began today and has a lot in store for comics enthusiasts and audiences inclined towards popular culture. The 3 day fest which started today at NSIC Grounds, Okhla will be on till December 11’ 2016. This is the biggest pop culture...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/RS-Kalsi.jpg?itok=TlmMLA85
Maruti Suzuki, Ola tie up to train drivers

MUMBAI: Maruti Suzuki India has signed a memorandum of understanding (MoU) with Ola to train aspiring drivers-partners. Under the 'Maruti Ola Training Program,' the company aims at benefiting 40,000 Ola partner-drivers in safe driving, over a period of three years.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/sansui-star.jpg?itok=k272kPMd
Sansui unveils #WalkTheRedCarpet contest ahead of Stardust Awards

MUMBAI: Sansui has announced a contest for all the movie buffs ahead of this year’s Sansui Colors Stardust Awards. Called #WalkTheRedCarpet, the winners will get an opportunity to walk the red carpet at the awards night with their favorite celebrity. The contest which would run on Facebook and...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/GioneeS6_0.jpg?itok=g8U0rRa6
Mobile+Services replace FMCG as top advertisers in BARC week 48

BENGALURU: As per BARC week 48 data on top 10 brands Across Genre: All India (U+R) : 4+ Individuals, Mobile hand sets and Services replaced FMCG as the top advertisers in the list with 43.88 percent of the insertion in BARC’s top 10 list for week 48 (Saturday 26 November 2016 to Friday 2 December...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/naresh.jpg?itok=sgeWsbwM
Span Communications wins IBA Cyber Security mandate

MUMBAI: Span Communications has won the media and creative mandate of Indian Bank’ Association’s campaign on Cyber Security Awareness in a multi-agency pitch. The media campaign ran during the International Cyber Security week, starting 30 November, 2016.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Happydent.jpg?itok=A8c497IH
Happydent: Smile Please, kids

MUMBAI: Leveraging the fact that 'smiles are contagious', Happydent has teamed up with Smile Foundation, an NGO that works with underprivileged children, for a new campaign called 'Happydent Smile Please.'

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Rohan-Bhansali--Co-founder-%26-Director%2CGozoop.jpg?itok=bYyZYHEN
Gozoop wins media duties of Regal Shoes

MUMBAI: Gozoop has bagged the media duties including digital and creative for Regal Shoes. The agency will be managing the rebranding of the shoe brand across all media platforms.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Shan-Jain.jpg?itok=1EcE8RyE
GroupM's Shan Jain joins Publicis Media India

MUMBAI: Former GroupM executive Shan Jain has joined Publicis MediaIndia as the head of business transformation practice. Jain’s last stint was with GroupM, as Principal Partner, Client Leadership at Mindshare.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories