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Coca-Cola Blak to make its worldwide debut in 2006

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MUMBAI: The Coca-Cola Company will be launching a new Coca-Cola and coffee fusion drink called Coca-Cola Blak in January in France.

France will be the first of many key markets - including the United States - where the drink will be launched in 2006.

 

Coca-Cola Blak's blend has a balance of the taste of Coca-Cola and natural flavors, with real coffee.

The lightly carbonated, mid-calorie beverage, which is designed to appeal to adult consumers, is yet another example of how the company reaches out to new audiences and addresses new beverage occasions.

 

 

"Coca-Cola Blak is not just a flavor extension. It is a blend of unique Coke refreshment with the true essence of coffee and has a rich smooth texture and has a coffee-like froth when poured. We believe we have created a new category of soft drink -- an adult product in a carbonated beverage -- and a whole new drinking experience. This brand is ideal for any part of the day when people are looking for renewed energy or simply to take a break," said The Coca-Cola Company vice president global core brands Marc Mathieu.

 

The worldwide launch will be supported by television, print, outdoor and in-store communication. Advertising and creative for Coca-Cola Blak will be developed locally and regionally.

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