Group M, Tagit enter into strategic alliance

MUMBAI: Following the recent announcement on mobile solutions company Tagit?s launch of its imaging technology exclusively with Nokia camera-phones in the Indian market, comes the agreement between Group M and Tagit to form a strategic alliance.

The alliance will provide Tagit a foothold in the exploding Indian market, where advertising revenues are growing at over 20 per cent per annum. For Group M, it signals a commitment to introduce Tagit?s interactive platform for direct marketing on mobile phones to brands in India.


With innovative mobile technologies becoming the focal point for creative concepts as part of integrated marketing solution for brands, Group M and Tagit aim to tap into the potential mobile marketing offers.

Tagit?s unique technology enables mobile phone users to interact with brands in any media channel. By simply ?tagging? a brand?s advertisement with digitized 2D bar codes in newspapers, TV or billboards, Tagit will enable anyone to pull any content onto a multi-media phone, states an official release.



Ashutosh Srivastava, CEO of Group M South Asia, said, ?This strategic alliance adds an exciting dimension to our group agencies? ability to offer their clients innovative mobile solutions. This will greatly enhance the effectiveness of direct marketing to consumer brands, especially the ones focused on the youth market.?

Said Shankar Narayanan, founder and president of Singapore-headquartered Tagit, ?The mobile phone has evolved into a dynamic infotainment machine in the hands of consumers and Tagit?s proprietary technology is the perfect answer for today?s highly demanding consumers who expect instant gratification anytime, anywhere.?


Whilst Tagit?s primary role is to provide technology implementation and technical support, GroupM?s agencies will actively promote the concept to brand owners to adopt mobile marketing as part of their integrated marketing campaign.

The first such brand campaign using Tagit is slated to be launched soon. A multi-pronged strategy involving leading names in mobile service and media will herald the kick-start of this exciting new technology, the two companies have said.

Latest Reads
Coca-Cola restructures its leadership positions

Coca-Cola India has announced changes to its leadership structure with Sundeep Bajoria, earlier VP- strategy and insights, being elevated to VP--South West Asia (SWA).

MAM Media and Advertising People
Dentsu One uses a cat to endorse new Honda Jazz

Honda Jazz in collaboration with its creative agency Dentsu One, has launched a new campaign for its latest upgrade.

MAM Marketing MAM
Menaka Menon joins Leo Burnett Orchard as EVP & branch head for Bengaluru

Leo Burnett Orchard, The Leo Group’s full service integrated agency, has strengthened its senior management.

MAM Media and Advertising People
MMA India holds first ever Ideathon, addressing brand challenges in a mobile first economy

The Mobile Marketing Association (MMA) in India will introduce its first ever Ideathon, a 30-hour nonstop hackathon to address and solve brand challenges in a highly competitive environment.

MAM Marketing Brands
Tiger Shroff joins 6 Pack Band 2.0 for mental disability awareness

Being differently abled is not a choice, however, acceptance certainly is. And the youth film studio of Yash Raj Films, Y-Films, launched India’s first ‘Isspeshal band’, the Red Label 6-Pack Band 2.0 comprising of six teens between the ages of 13 to 18 with special needs but incredible music skills...

MAM Marketing MAM
Kotak 811’s initiative of inclusiveness on digital gets support

The #IndiaInvited campaign by Kotak 811 builds on the insight of inclusiveness for everyone irrespective of personal or physical characteristics and draws attention to how 811

MAM Media and Advertising Ad Campaigns
HUL top advertiser; Dettol enters top 5 in BARC week 32

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 4 August to 10 August 2018.

MAM Marketing Brands
SBI hands over media mandate to DDB Mudramax

Indian bank, State Bank of India (SBI), has appointed DDB Mudramax as its media agency for media duties.

MAM Marketing Brands
Paytm Mall targets $10 bn annualised gross sales by 2019

With the aim to garner a bigger slice of India’s growing online retail market, Paytm Mall, owned by Paytm e-commerce, has ramped-up its efforts to expand the business. 

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories