Tina Sachdev joins JWT Bangalore as senior creative director

MUMBAI: Rediffusion DY&R's Tina Sachdev has joined JWT Bangalore as senior creative director.

During her stint at Rediffusion DY&R, Sachdev was responsible for the ING Vysya business, handling the corporate, insurance and bank communication.



Commenting on the appointment JWT Bangalore senior vice president and general manager Dhunji S Wadia said, "Tina's reputation as a persuasive and inspiring creative leader who is able to encourage the best work from her people precedes her. She has a proven track record in delivering effective and outstanding solutions for clients and is absolutely passionate about her job."



Sachdev added, "I'm really excited about the change. New challenges always get the adrenalin going. Fashion, for one thing, is an evolving and highly involving category and I can't wait to roll up my sleeves and get cracking. And it's really inspiring that the work here is already clearly of an international quality, so it's going to be fun to be a part of that culture."


Wadia added, "Tina's highly regarded experience will go a long way towards building a winning culture that inspires, nurtures and protects creativity. Tina's appointment is a part of our drive to secure top-notch talent who will make our creative aspirations a reality."

At Rediffusion DY&R, she worked on the ING Vysya "new face of money" corporate campaign, as well as the successful child plan and the Orange Savings Account work. McDowell's Signature bore her signature for a considerable length of time. Romanov, Nike and Airtel were the other brands that she was associated with. Prior to her stint there, spanning five years, she was with MAA Bozell, Bangalore and Everest, Delhi.

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