MAM

Indiagames and EA to launch key mobile games

MUMBAI: Indiagames has signed an exclusive licensing agreement with Electronic Arts, a leading interactive entertainment company, that will bring EA's roster of mobile games to consumers across multiple mobile carriers in India.

China's wireless internet company Tom Online owns 62 per cent of Indiagames. Its key investors also include Macromedia Inc. and Cisco Systems Inc.

 

Kicking off with the release of EA Sports FIFA 06 this calendar year, the line-up of EA games available in India is unmatched. EA mobile accommodates players who have either a few minutes to spare or those looking for a deeper, more immersive experience.

Designed to be easy-to-use, all of the titles offer intuitive controls with gameplay that is fun for either five minutes or five hours. Capturing the essence of the hit franchises that inspired them, the mobile games are characterised by exhilarating gameplay, deep real-world sports rosters and advanced graphics.

The games initially released through Indiagames will include Need for Speed Underground 2, Need for Speed Most Wanted, NBA LIVE 06, Tiger Woods PGA Tour 06, EA Sports FIFA 06, FIFA Street 2, Madden NFL 06, SimCity and The Sims 2. Whether gamers are playing street-style soccer against top professionals in FIFA Street 2, building unique cityscapes in SimCity or looking for an adrenaline rush in Need for Speed Underground 2 and Need for Speed Most Wanted, EA's wide breadth of titles offers something for everyone.

 

 

"We are thrilled to bring such legendary and popular games to Indian audiences. We are convinced that thousands of Indian fans will enjoy the opportunity to experience these games on their mobile phones,'' said Indiagames CEO Vishal Gondal.

 

"Indiagames is a key partner for us as we expand our business from packaged goods to mobile content in the burgeoning Indian marketplace. They have a strong technological infrastructure and share our passion for delivering top quality entertainment. Indian consumers are quickly adopting a mobile lifestyle and we believe that this partnership will give people the opportunity to experience the fun and excitement of playing great games on their mobile phone,'' said EA Asia Publishing president and managing director Jon Niermann.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/asim.jpg?itok=zMGTO1on
Future East Film enters the digital segment with new company FED (Future East Digital)

Future East announced its digital counterpart FED (Future East Digital) a creative digital studio, producing branded content, shareable stories and viral moving image work for Instagram, YouTube and the Internet at large. Future East Film

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/raj.jpg?itok=Kd26yLR7
Helios Media appoints Raj Shrivastav as chief revenue officer

Helios Media which completes 7 years of operations,has stepped up activities on its food focussed vertical Brand Chef.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/isobaar.jpg?itok=kg-TX_iN
Isobar India launches new tool to predict the viral potential of content, real-time!

Isobar India, the digital agency from Dentsu Aegis Network, has announced the launch of ‘viewCent’

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/epsilon.jpg?itok=JzA-_Hse
New Epsilon study reveals that only 2% of consumers choose marketing updates via. SMS as their top preference

Epsilon, a global leader in creating connections between people and brands, today released the commissioned study ‘Marketing In India Is Personal, Not Just Business’ conducted by Forrester Consulting.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/dhfl.jpg?itok=7mddirnT
DHFL Pramerica Life Insurance announces the opening of Application Process for the 9th Annual ‘Pramerica Spirit of Community Awards’

The search for school students who have made a positive difference to society through volunteer community service is now open.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/myntra.jpg?itok=AMHnS9nX
Myntra’s Email Campaign Performance Increases by 60% withSmartech’s Proprietary AI-Powered Marketing Suite

Myntra, one of the most recognisable brands in the country’s digital fashion space, continues to benefit greatly fromNetcore’sAI-powered growth marketing platform

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/abhishek.jpg?itok=_kUAY2i1
Abhishek Kapadia joins iGKnights Digital Media Works as COO

Ad network and value-added-services firm iGKnights Digital Media Works has brought on board Abhishek Kapadia as the chief operating officer.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/aditya.jpg?itok=jmNg5vs-
Let’s come together and change ‘Jao Khelne’ to #ChaloKhelne

Aditya Birla Health Insurance Co. Limited (ABHICL), the Health Insurance arm of Aditya Birla Capital Limited, a significant non-bank financial services, launches a unique campaign

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/19/publicis.jpg?itok=JI68N7zE
Dr. Oetker India appoints Publicis India as its creative agency

Dr. Oetker India, leading purveyor of western comfort food to India,has appointed Publicis India to handle its creative mandate and bolster its branding & communication efforts in India.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories