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Mudra's DBS designs LIC's new portal

MUMBAI: Digital Branding Solutions (A Mudra Group venture) has designed a new website for Life Insurance Company (LIC) - www.licindia.com.

The e-portal was launched by Indian finance minister P Chidambaram.

 

Mudra Marketing Services CEO R Lakshminarayanan said, "The vital need to develop a web portal for customers, agents and prospects led LIC to approach DBS for this assignment. The new, smart portal will enable visitors to access all information about LIC in general, including, products and services. Apart from this the portal offers interesting services like a premium calculator to calculate the premium payable for any choice of plan, term and age."

 

 

LIC's new-look, new-feel website promises a new experience for visitors, customers and agents. Tribal DDB India country head and Digital Branding Solutions general manager C V S Sharma said, "The idea was to ensure that the brand heritage of LIC and the brand promise was maintained while making the site more 'savvy' and increasing the usability factor. The changes include even rewriting policy statements."

 

LIC corporate communications head Thankom Mathew said, "DBS has done a brilliant job given the extensive scope of work and tight deadlines. We have been receiving tremendous positive feedback about the new-look site which has extensive features for policy holders, agents and prospects."

This customer portal is available to 180 million policy holders in India. In the present phase, the portal will provide access to agents in Mumbai, Thane, Pune, Chennai, Hyderabad, Bangalore, Kolkata, Kanpur, Bhopal and Delhi. LIC is also toying with the idea of increasing the number of its satellite branches.

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