NDTV Media, MSN India poised to ink ad sales deal

MUMBAI: Trust him to pull it off and marketing whiz Raj Nayak has done it once again. This time, he's shaking hands with MSN India for an undisclosed multi-million dollar deal to sell space on the portal.


According to information available with, NDTV Media, which is spearheaded by Nayak as its chief executive, is poised to ink an agreement with MSN India (part of Bill Gates' widespread infotech empire) to sell and market advertising space for the latter.

Considered to be one of the biggest deals in the Indian advertising and marketing industry, the NDTV Media-MSN India pact, according to industry sources, could range anywhere between $ 1 million to $ 3.5 million.



NDTV Media, a working joint venture between Nayak and the Prannoy Roy-promoted NDTV Ltd, would end up getting 15-20 per cent commission from selling space for MSN India. The present industry norm is that the ad concessionaires get 15 per cent as fee.

The mandate for space selling of MSN India, reportedly, was being handled by another television company along with another outfit till now.

Pursued by on the MSN-NDTV deal, which has set the local industry abuzz with excitement, Nayak today refused to commit himself to any details saying, "It's too premature to comment on the issue."

However, industry sources insist that the agreement is on course and it's only a matter of time before it is made public soon. Two other big agencies were also in the fray, amongst others.


Marketing and ad sales company NDTV Media was set up after Nayak left Star India in 2003 and later joined forces with Roy who was then in the process of establishing his news channels, NDTV 24X7 and NDTV India.

At present, NDTV Media looks after the ad sales and marketing activities of the existing NDTV channels, apart from other similar activities that Roy's company undertake in India and abroad.

In a rare interview to in January 2004, when asked about the agenda of NDTV Media, Nayak had said, "Once that is done (establishment of NDTV channels), one of our priorities is to then look at what are the other things we want to do. Doing similar kinds of work - sales, marketing, research, programme syndication, events for other channels, which are not in competition with NDTV."

MSN India seems to an extension of the aforementioned belief.

Latest Reads
Flipkart, Amazon reduce ad spends on Google

With Google launching an e-commerce platform in the near future, the country’s largest online retail stores, Flipkart and Amazon India, have slashed advertising spends on the web-search company. Both the players see this as a serious threat, as a Mint report quoted two people, familiar with the...

MAM Marketing Brands
Apple India's three senior executives quit

Adding to the turbulent journey of telecom giant Apple in India, three senior executives have decided to quit the company.

MAM Media and Advertising People
EliteMatrimony signs R Madhavan

The premium matchmaking service for the upper crust in India, EliteMatrimony, has launched a new TV commercial starring actor R Madhavan.

MAM Media and Advertising People
Parle 20-20 tickles a funny bone to reward positive thinking

Parle Products, India’s favourite FMCG brand has launched a new campaign titled, ‘Taste mein 20 out of 20’ for its leading cookie brand, 20-20.

MAM Media and Advertising Ad Campaigns
IKEA launches first campaign in India

We all know by now that Swedish brand IKEA is all set to foray into the Indian market. The launch of the brand has been a much awaited one.

MAM Media and Advertising Ad Campaigns
IdeateLabs beefs up leadership team with two senior appointments

Digital marketing agency IdeateLabs has appointed Ruchika Kumar and Pallavi Naidu as business heads at its Mumbai office. Together, they will focus on expanding the agency’s business verticals through geographies, managing project P&Ls, forging existing and new business partnerships, building...

MAM Media and Advertising People
McCann terminates global CCO Jeremy Perrot

Based on employee complaints for violating the company’s code of conduct, McCann Health’s global chief creative officer Jeremy Perrott has been terminated.

MAM Media and Advertising People
Syska Group appoints Amitabh Bachchan as brand ambassador

Syska Group, a home grown brand, which has entered the wires and cables segment in India, has recently taken Amitabh Bachchan as the brand ambassador with campaigns to kick start on television screens very soon.

MAM Media and Advertising People
McCann Worldgroup hires Abhishek Chaswal as executive creative director

McCann Delhi hires Abhishek Chaswal as executive creative director. He has got 16 years of experience and has worked in the advertising field with agencies like Result McCann, Percept, Euro RSCG, Leo Burnett, Cheil & Contract. His last tenure was with Enormous.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories