MUMBAI: Trust him to pull it off and marketing whiz Raj Nayak has done it once again. This time, he's shaking hands with MSN India for an undisclosed multi-million dollar deal to sell space on the portal.

According to information available with Indiantelevision.com, NDTV Media, which is spearheaded by Nayak as its chief executive, is poised to ink an agreement with MSN India (part of Bill Gates' widespread infotech empire) to sell and market advertising space for the latter.

Considered to be one of the biggest deals in the Indian advertising and marketing industry, the NDTV Media-MSN India pact, according to industry sources, could range anywhere between $ 1 million to $ 3.5 million.

NDTV Media, a working joint venture between Nayak and the Prannoy Roy-promoted NDTV Ltd, would end up getting 15-20 per cent commission from selling space for MSN India. The present industry norm is that the ad concessionaires get 15 per cent as fee.

The mandate for space selling of MSN India, reportedly, was being handled by another television company along with another outfit till now.

Pursued by Indiantelevision.com on the MSN-NDTV deal, which has set the local industry abuzz with excitement, Nayak today refused to commit himself to any details saying, "It's too premature to comment on the issue."

However, industry sources insist that the agreement is on course and it's only a matter of time before it is made public soon. Two other big agencies were also in the fray, amongst others.