MAM

Clear Channel Communications moves to Accipiter's AdManager

MUMBAI: London-based Accipiter Solutions, Inc., an online advertising technology innovator has signed the Television Interactive division of global media and entertainment giant Clear Channel Communications to an AdManager Licensed contract.

 

 

"Clear Channel Television Interactive (CCTVI) required an in-house solution we could host ourselves that performed well in a Microsoft environment," CCTVI VP & GM Jason Gould said. "While other competitive solutions only supported limited operating environments, AdManager proved to be a scalable solution with a flexible architecture designed to meet all of our business needs."

Another major factor in CCTVI's decision to move to AdManager was the availability of the Accipiter XMLServer Integration Module. An increasing number of new customers are signing on with Accipiter based on the ease and cost-effectiveness of ad server migration using the XMLServer Module. Initially, CCTVI used the XMLServer platform to migrate approximately 1000 campaigns from the division's previous ad management system to AdManager, negating the need for manual reformatting or multiple data entry, states an official release.

 

 

"We were very pleased at how easy it was to migrate to AdManager," commented Gould. "To manually transition all of our campaigns to the new system would have been a tedious and time-consuming task. Using Accipiter's XMLServer Module, it took us less than one week to successfully migrate our campaigns, saving us time, operational costs, and reducing the potential for human error."

 

 

CCTVI also plans to use XMLServer to build direct transactional relationships with its advertisers. Using a direct-buy e-commerce application, advertisers could create their own campaign reservations in the CCTVI system by logging in and placing their order using a credit card transaction. Once the order has been processed and the creative reviewed and approved, the reservation would be complete. Gould adds, "XMLServer Module is going to help CCTVI meet our goal of creating automated systems so we can serve the marketplace as effectively and efficiently as possible."

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