Clear Channel Communications moves to Accipiter's AdManager

MUMBAI: London-based Accipiter Solutions, Inc., an online advertising technology innovator has signed the Television Interactive division of global media and entertainment giant Clear Channel Communications to an AdManager Licensed contract.



"Clear Channel Television Interactive (CCTVI) required an in-house solution we could host ourselves that performed well in a Microsoft environment," CCTVI VP & GM Jason Gould said. "While other competitive solutions only supported limited operating environments, AdManager proved to be a scalable solution with a flexible architecture designed to meet all of our business needs."

Another major factor in CCTVI's decision to move to AdManager was the availability of the Accipiter XMLServer Integration Module. An increasing number of new customers are signing on with Accipiter based on the ease and cost-effectiveness of ad server migration using the XMLServer Module. Initially, CCTVI used the XMLServer platform to migrate approximately 1000 campaigns from the division's previous ad management system to AdManager, negating the need for manual reformatting or multiple data entry, states an official release.



"We were very pleased at how easy it was to migrate to AdManager," commented Gould. "To manually transition all of our campaigns to the new system would have been a tedious and time-consuming task. Using Accipiter's XMLServer Module, it took us less than one week to successfully migrate our campaigns, saving us time, operational costs, and reducing the potential for human error."



CCTVI also plans to use XMLServer to build direct transactional relationships with its advertisers. Using a direct-buy e-commerce application, advertisers could create their own campaign reservations in the CCTVI system by logging in and placing their order using a credit card transaction. Once the order has been processed and the creative reviewed and approved, the reservation would be complete. Gould adds, "XMLServer Module is going to help CCTVI meet our goal of creating automated systems so we can serve the marketplace as effectively and efficiently as possible."

Latest Reads
Amagi partners with BARC India to offer monitoring of geo-targeted TV ad-campaigns

Amagi Media Labs has entered into a partnership agreement with India’s apex television viewership monitoring body BARC India to help advertisers monitor geo-targeted ad-campaigns of brands across TV channels.

MAM Media and Advertising AD Agencies
iProspect conceptualises unique digital video for ICICI two-wheeler insurance

iProspect India has conceptualized and executed a unique digital video for ICICI Lombard General Insurance in their latest campaign on two-wheeler insurance.

MAM Media and Advertising AD Agencies
eBay engages consumer with live game on FB

MUMBAI: Festive season is a busy time for Indian brands, especially the e-commerce players given the shopping spree the nation witnessed around the time. Thus it becomes important to brainstorm on new and unique ways to get the consumer’s attention; something different from the unbelievable...

MAM Media and Advertising Ad Campaigns
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People
Cornitos unveils 'Crispy' mascot

Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.

MAM Media and Advertising Ad Campaigns
Barbie's 'Power Of Play': Mattel, BBDO remind parents

MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part...

MAM Media and Advertising Ad Campaigns
Zee Mundo hires Steinbranding

MUMBAI: Steinbranding, the international design agency with headquarters in Buenos Aires, responsible for the image of more than 50 channels worldwide, was chosen by the major Indian media group, Zee Entertainment Enterprises to create the brand, naming and on-air & off-air branding for Zee...

MAM Marketing Brands
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories