MAM

Lays brings contest around Twenty20 Bradman Cup

BANGALORE: Branded snacks manufacturer FritoLay India partnered with Sporting Frontiers, a sports and entertainment marketing company, to provide the Indian audiences a first glimpse of the Twenty20 Tournament format - The Bradman Cup.

The tournament was held at Chinnaswamy Stadium, Bangalore from the 19 August to 21 August. As part of the tourney, FritoLay brought its Bangalore consumers the Lays 'Fan of the Match!' Contest. The contest gave gave the consumers an opportunity to meet their favorite cricketer from the first Twenty20 cricket.

 

The Twenty20 format is one of its kind, fast-paced and attractive, providing an opportunity to the Indian cricket fan to witness India's first world famous cricket tournamen. As reported by indiantelevision.com earlier, the tourney was announced by Unibic to whom the Bradman Foundation has given the rights to use Sir Donald Bradman's name in India exclusively.

 

An official release quotes FritoLay marketing director Sucheta Govil as saying, "The Bradman Cup is a unique opportunity for the Indian cricket fan to witness the world famous Twenty20 tournament. The Lay's 'Fan of the Match' contest, within that, ensures that Bangalore cricket fans enjoy their match to the fullest and get a chance to meet their favourite cricketer from the tournament .

 

Twenty20 cricket is a growing phenomenon worldwide, perfect with a blend of enthusiasm and interest that exists for cricket in India. This Twenty20 tournament in Bangalore was an international affair, with New South Wales and a World XI participating with 4 top Indian domestic teams (Bengal and Karnataka Ranji Teams, Air India and Chemplast both teams have a number of Indian cricketers playing for them) participating.

Cricketers like Shoaib Malik, Kamran Akmal and Mohammad Sami from the Pakistan cricket team, Romesh Kaluwitharana and Russel Arnold from the Sri Lanka cricket team and India's Ajit Agarkar, Mahendra Singh Dhoni and Javagal Srinath represented the Indian cricket team in this tournament, which was won finally by Air India on the back of swashbuckling innings by Dhoni.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/Bathsense_Rajkumar_Rao.jpg?itok=ir0POp1D
Bathsense launches new campaign with Rajkumar Rao

Bathsense is a creation from Asian Paints, and represents the brand’s first complete bathrooms offering in the bath category. Bathsense is a collection of exemplary bath fittings and sanitaryware products that aims to simplify the user’s bathroom life with a host of truly unique features. Coming...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/Hardik_Pandya_Gillette.jpg?itok=UdP_6s_T
Gillette launches new MACH3 START with Hardik Pandya

Joining the MACH3 Turbo and MACH3 original is Gillette’s newest launch - the MACH3 START. Marking the 20th birthday of MACH3, Gillette has specially designed this new razor with its first-ever 360° aqua-grip handle which entails the understanding of the needs and the problems of younger guys who...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/Reliance_Jewels.jpg?itok=BJLS-_VV
Reliance Jewels launches digital campaign for Diwali

With the arrival of festive season, Reliance Jewels has geared up with exceptional Dhamaka offers along with a string of services and benefits for the festive shopper. In addition to discounts, Reliance Jewels is also celebrating the joy of ‘Jab Dil Chahe Diwali Moment’ with its latest digital...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/Barbie_800.jpg?itok=upoxNyR9
Barbie's new campaign says 'You can be anything'

The iconic doll brand from the house of Mattel - Barbie, has release a campaign video in India called, 'You Can Be Anything,’ to inspire young girls in India to dream beyond limitations. The campaign celebrates the significance for young girls to have positive, strong role models that inspire them...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/Foodpanda.jpg?itok=yKaa5k_Z
Foodpanda acquires Holachef

Food delivery company Foodpanda, India’s fastest growing today announced its acquisition of Mumbai-based food-tech venture Holachef. Through this collaboration, Foodpanda marks its strategic entry into cloud kitchens and plans to launch its own brand of food products in different categories.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/Amazon_Echo.jpg?itok=QN1qoBs_
Amazon Echo says experience everyday magic in new campaign

In today’s world, where people are worried that the growth of technology is drawing them apart, Amazon Echo’s new campaign aims to bring Indian families together with its smart speaker technology. The campaign stitches together an Indian family’s everyday situations that lead to small moments of...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/Ajmal_Perfumes.jpg?itok=texd-a7j
Ajmal Perfumes partners with Parcos

Global home-grown perfume house, Ajmal Perfumes has entered into a strategic association with one of the leading perfume and cosmetics retailer, Parcos.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/KFC_800.jpg?itok=-PI1xbA_
KFC hands over digital mandate to iProspect

iProspect India, the digital agency from Dentsu Aegis Network, has bagged the SEO, paid media and digital business for KFC India, an American fast food restaurant chain. The account will be handled from the agency’s Delhi office.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/kosh.jpg?itok=QxXcsMbN
KOSH Oats launches Roti Donation Drive on World Food Day

KOSH Oats by Future Consumers announces ‘Roti Donation Drive’ a special initiative which starts on World Food Day.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories